Marketing Concepts and Functions Test

Question 1

Did you enjoy this lesson?

Accepted Answer

Maybe, Yes, No

Question 2

Unsought goods is an example of The Product Concept.

Accepted Answer

False

Question 3

What is an example of The Societal Marketing Concept?

Accepted Answer

Johnson & Johnson’s Tylenol

Question 4

Product management is transporting products to customers.

Accepted Answer

False

Question 5

Which of these is part of Marketing Function?

Accepted Answer

Pricing

Question 6

What is The Societal Marketing Concept?

Accepted Answer

Simply satisfying customers and providing them with superior value.

Question 7

Is it true that Marketing means the set of actual and potential buyers of a product?

Accepted Answer

False

Question 8

A good example for The Product Concept is Digital Camera.

Accepted Answer

True

Question 9

Selling: is exchanging a product for an agreed-upon amount of money.

Accepted Answer

True

Question 10

Distribution is designing and developing goods and services.

Accepted Answer

False

Question 11

Starting Point- is individual customer.

Accepted Answer

True

Question 12

Means: one-on-one marketing integration and value chain.

Accepted Answer

True

Question 13

Is The Societal Marketing Concept important?

Accepted Answer

True

Question 14

A part of The Customer Concept is Focus.

Accepted Answer

True

Question 15

Is it true that Market means meeting needs profitably?

Accepted Answer

True

Question 16

Promotion is:

Accepted Answer

Using a variety of communication methods to educate the customer

Question 17

Focus means one-on-one marketing integration and value chain.

Accepted Answer

False

Question 18

Pricing is:

Accepted Answer

Setting price

Question 19

Marketing Philosophy is:

Accepted Answer

The Production Concept, The Selling Concept, The Product Concept

Question 20

What is a Product?

Accepted Answer

A physical product, service, information, experience, person, place and etc

Questions 20