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Business Management: Unit 2 Review Flashcards | StudBud
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Business Management: Unit 2 Review
Business Management: Unit 2 Review
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Answers
1
A group of customers with similar needs who respond in similar ways are known as a:
Market segment
Market mix
Market process
Generic market
2
Security screens in banks are examples of which type of barrier to communication?
Selective perception
Filtering
Noise
Physical environment
3
A car dealership prices cars at $19999 rather than $20000. This is an example of:
Penetration pricing
Complementary pricing
Psychological pricing
Skimming pricing
4
The Pareto Principle is also known as the:
80/20 rule
20/80 rule
30/70 rule
70/30 rule
5
The marketing mix is made up of:
Product, Price, Place, Promotion
Product, Profile, Price, Placement
Product, Promotion, Profile, Place
Product, Placement, Promotion, Price
6
Which of the following strategies might be used to extend the life of a product in decline?
Price increase
Price reduction
Make the product available in more stores
Increase production so more stock is available
7
Which of the following is NOT an example of a Public Relations exercise?
Holding a press conference
Donating materials for a community building project
Sponsoring a local charity fun run
Placing an advertisement in a magazine
8
During which of these TV programs would it be most appropriate to advertise power tools?
Deal or No Deal: 5pm-6pm
AFL Friday Night Football: 7:30pm-11pm
Sunrise: 6am-9am
The Bachelorette: 7:30pm-8:30pm
9
Liz needs to send an urgent message to one of her employees. The most appropriate method is:
Phone call
Email
Letter
Facsimile
10
Social class, personality and lifestyle are which type of segmentation variables?
Behavioural
Demographic
Geographic
Psychographic
11
The salespeople you encounter in the Apple store are an example of:
Sales promotion
Advertising
Personal selling
Direct selling
12
Which of the following is an example of a NICHE market?
The mountain-climbing equipment market
The clothing market
The sports equipment market
The sportswear market
13
Milk and bread are examples of which type of goods?
Specialty goods
Unsought goods
Convenience goods
Shopping goods
14
Which of the following statements about consumer trends is true?
Many consumers still make purchases using cheques
Online shopping has become less popular in the past decade
Consumers are now more health conscious than ever before
Consumers were more environmentally conscious in the past
15
Which of the following is an example of a sales promotion?
Handing out '50% off' discount vouchers at a shopping centre
A salesman going door-to-door to find new customers
An advertisement in the local newspaper
Paying a celebrity to endorse the product on Twitter
16
The market-oriented approach to marketing is based on:
Making as much profit as possible
Using aggressive advertising and sales tactics
Using mass production to produce high volumes at low cost
Focusing on satisfying the needs of customers
17
Which of the following statements about direct distribution channels is TRUE?
Storage costs will be reduced
The business has control over pricing and marketing
The business loses some of its profits to the retailer
Customers can compare a range of items from competitors
18
Informative advertising is most likely to be used during which stage of the product life cycle?
Decline
Growth
Introduction
Maturity
19
A phone call from a telemarketer is an example of:
Sales promotion
Advertising
Direct selling
Publicity
20
Green is used on this Panadol packaging because it is perceived as:
Honest and trustworthy
Joyful and exciting
Natural and calming
Powerful and elegant
21
An advertising brochure is an example of:
Formal, external communication
Informal, external communication
Informal, internal communication
Formal, internal communication
22
The full set of products being sold by a business is known as the:
Product matrix
Product mix
Product positioning
Product line
23
A manager sends a letter to a customer to apologise for faulty products. This communication is:
Internal, verbal, written
External, verbal, oral
Internal, verbal, oral
External, verbal, written
24
Which colour is usually associated with loyalty, confidence and intelligence?
Yellow
Blue
Green
Red
25
Which of the following is an example of upward communication?
An employee speaking to a customer by phone
An employee providing suggestions to a manager
A manager giving instructions to an employee
Two managers chatting over a coffee
26
The entire drink market is best described as a:
Niche market
Generic market
Consumer market
Product market
27
The correct order for the communication process is:
Feedback, decoding, sending
Sending, feedback, decoding
Decoding, feedback, sending
Sending, decoding, feedback
28
Communication between people at the same level of an organisation is called:
Parallel communication
Formal communication
Open communication
Lateral communication
29
Tim prepares a financial report for his manager. This type of communication is:
Informal, upward, internal
Formal, downward, external
Informal, downward, external
Formal, upward, internal
30
Trying to entice customers to buy additional or more expensive items is known as:
Over-selling
Cross-selling
Up-selling
Down-selling
31
The colours of this perfume bottle are associated with:
Energy and danger
Nature and growth
Power and wealth
Purity and peace
32
Which of the following promotional techniques is the MOST FLEXIBLE?
Internet marketing
Publicity
Advertising
Personal selling
33
Tim has started to buy Red Bull because his mates buy it. His decision was influenced by a:
Cultural factor
Psychological factor
Social factor
Personal factor
34
Which of the following market segments would be targeted by BMW and Mercedes Benz?
Young families on low income
University students aged 18-21 years
Professionals aged 30-50 earning over $100 000
Elderly people living on a pension
35
Manipulating a message to make it sound more favourable is known as:
Incorrect choice of medium
Selective perception
Noise
Filtering
36
Using your image to charge a price that is slightly higher than competitors is called:
Complementary pricing
Penetration pricing
Skimming pricing
Psychological pricing
37
A manager sends an email to one of her employees. This is an example of:
Internal, downward communication
External, downward communication
External, upward communication
Internal, upward communication
38
Which of the following is an example of an 'internal public'?
Local community
Government
Employees
Competitors
39
Ted gives one of his employees the 'thumbs up' after a presentation. This is an example of:
Upward, non-verbal communication
Downward, non-verbal communication
Upward, verbal communication
Downward, verbal communication
40
Which of the following is an example of a demographic variable?
Lifestyle
Gender
Purchasing frequency
Personality
41
What is the FIRST step an organisation should take when managing a crisis?
Report the bad news before the media finds out
Lie and blame the issue on someone else
Apologise and express embarrasment
Collect all possible information so the facts are clear
42
Which of the following is an example of filtering?
Phil is in a bad mood so a harmless joke offended him
Bob tries to send an important email but the server is down
Ron decides not to tell his boss about a spill that occurred
Liz forgets to remind her staff that the store closes at 8pm
43
Jargon can be defined as:
using words that have more than one meaning
Technical language used in specific industries/occupations
Using unnecessary words to sound more intelligent
expressing a message twice using different words
44
DVDs are in which stage of the product life cycle?
Introduction
Growth
Maturity
Decline
45
Which of the following statements is correct?
Public relations uses the media to create publicity
Public relations and marketing are the same thing
Publicity is always positive
A business has full control over publicity
46
Jeff provides an employee with a complex list of instructions by phone. This is an example of:
Incorrect choice of medium
Selective perception
Jargon
Filtering
47
Which of the following are examples of impulse items?
Milk and bread
Appliances and electronic devices
Clothing and furniture
Chewing gum and magazines
48
A product experiencing rapidly rising sales is in which stage of the product life cycle?
Growth
Decline
Maturity
Introduction
49
Which of the following statements about public relations is TRUE?
It is product-specific
The focus is on customers
It is designed to increase sales
It is used to enhance the image of a business
50
Including products in movies and TV shows so they are visible to consumers is known as:
Brand leadership
Brand positioning
Product development
Product placement
