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Marketing Core Concepts Flashcards | StudBud
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Marketing Core Concepts
Marketing Core Concepts
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13 cards
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Questions
13
Answers
1
My dream is to buy a lamborghini
Wants
Demands
Needs
2
To rest and relax i go out. My wish is to travel to Greece, but I only have enough money to go to Cancun. My need is ...
Greece
Rest and relax
Cancun
3
What is Marketing?
Buying teriyaki.
The process of selling
planning, pricing, promoting, distributing ideas and goods
Buying things from a Market
4
The purpose of marketing research is to
gain customers
monitor product sales
solve product problems
identify marketing opportunities
5
To rest and relax i go out. My wish is to travel to Greece, but I only have enough money to go to Cancun. My want is ...
Greece
Cancun
Rest and relax
6
What kind of product is this ....
Service
Good
Idea
7
A dog is the ... of dog food
Client
Customer
Consumer
8
Needs are___________
Things you want
Things you crave
Things you desire
Things you cannot live without.
9
To rest and relax i go out. My wish is to travel to Greece, but I only have enough money to go to Cancun. My demand is..
Cancun
Rest and relax
Greece
10
The value proposition answer customer question:
What else is available?
What is the quality of your product?
Are you cheaper than competition?
Why should I buy your brand rather than a competitor’s?
11
Marketing aims to generate customer satisfaction by....
needs identified and wants satisfied
identify wants and satisfy needs
satisfying needs and identifying wants
identifying needs and wants and satisfy these
12
Drinking water is a .......
Demand
None
Need
Want
13
A dog owner is the .... of dog food
Customer
Client
Consumer
