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Channels of Distribution (CM-003) Flashcards | StudBud
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Channels of Distribution (CM-003)
Channels of Distribution (CM-003)
20 terms
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StudBud Administration
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Marketing Obj. 5.01 Entrepreneurship Obj. 4.01
Flashcards
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Questions
20
Answers
1
Which of the following is an example of an industrial user?
A hairstylist buying new scissors to perform haircuts
A parent buying a picture frame for his/her desk
A family buying a new home computer
A teacher buying a book to read on vacation
2
What is the most common channel of distribution for large industrial goods?
Producer to agent to industrial distributor to user
Producer to retailer to consumer
Producer to wholesaler to retailer to consumer
Producer to industrial user
3
These buy large amounts of goods from manufacturers, store, and resell to other businesses.
Retailers
Consumers
Agents
Wholesalers
4
Which of the 4 P's includes distribution?
Place
Product
Promotion
Price
5
The costs of promoting products are often _______
very inexpensive, especially for new products.
avoidable in certain channels.
shared by channel members.
paid for entirely by one channel member.
6
In the 5 Channels for Consumer Products, the FIRST phase is always the
Retailer
Wholesaler
Consumer
Manufacturer
7
These businesses sell goods to the ultimate consumer through their own stores.
Retailers
Consumers
Wholesalers
Customers
8
Those who buy and actually use the product are called
Industrial Users.
Consumers.
Customers.
Retailers.
9
Internet shopping and home shopping networks are what kind of shopping?
Electronic
Retailers
Browsing
Vending
10
The goal of channels of distribution is to move products from producers to ________
intermediaries.
industrial distributors.
middlemen.
final consumers.
11
Goods or services sold through the use of intermediaries is what type of distribution?
Indirect
Sales
Direct
Sectional
12
Target, Pizza Hut, and Hertz Rental Car are examples of _______
agents.
industrial distributors.
retailers.
wholesalers.
13
Channel members that help move products from the producer or manufacturer to the final user.
Consumers
Industrial Users
Intermediaries
Retailers
14
Goods or services that are sold from the producer directly to the final user is an example of
Sales Distribution
Indirect distribution
Business distribution
Direct distribution
15
Providing marketing information is an important channel activity. Businesses rely on marketing information to determine:
their target markets’ needs and wants.
how intermediaries are performing.
what to name their products.
how much to charge for their products.
16
Which of the following intermediaries never actually owns the products they promote and sell?
Wholesalers
Retailers
Industrial users
Agents
17
The path a product takes from the producer to the final user is called a ____________________?
Channel of Distribution
Wholesaler
Communication Channel
Producer
18
These companies buy manufacturers' products and sell them through machines that dispense goods.
Vending
Business
Retailers
Electronic
19
In the 4 Channels for Industrial Products, the FINAL phase is always the
Manufacturer
Industrial User
Agent
Consumer
20
Which of the following is a benefit of channels of distribution:
Producers must spend more money.
Retailers must spend more money.
We can more easily obtain products from all over the world.
We spend more time looking for products we want.