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ReViEw SEMi Flashcards | StudBud
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ReViEw SEMi
ReViEw SEMi
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Answers
1
A unique characteristic of the sport industry is that it seeks to attract markets that
are concerned with environmental issues
have consumers with artistic talent
demand mostly tangible products
include spectators and participants
2
Which of the following is an example of an email attachment?
resume.doc
[email protected]
http://www.org
nike.com
3
Sport/event industries often use the electronic media to
encourage athletes to participate.
attract advertising support.
motivate customers to buy.
conduct worldwide research.
4
One of advantage of using e-mail marketing is that it is
impersonal
cost effective
anonymous
profit oriented
5
What information should a business obtain to get its news releases used?
Media deadlines
Network affiliation
Publisher's name
Advertising rates
6
What is one way that sport/event marketers use marketing information?
To change economic trends
To develop new products
To determine credit scores
To prepare sales invoices
7
What should a business anticipate when developing a project plan?
publicity
change
research
secrecy
8
How does a professional sports team earn revenue when it permits games to appear on television?
Promoting the games on its web site
Sponsoring charitable events
Participating in merchandising programs.
Selling broadcast rights
9
Which of the following is a company-focused pricing objective for sport/event products:
Offering the lowest prices
Achieving a price customers feel is "fair"
Enhancing image
Offering the most discounts to customers
10
A step in the sales presentation process that sales people should prepare for in advance?
follow-up
referral
feedback
approach
11
Advertising copy that states "Only 3 days left" is trying to
encourage action
make a claim
identify benefits
describe features
12
The cost to a business of radio spots will vary with the
size of the business
basic production costs
type of information being aired
number of listeners being reached
13
Which of the following might a sport/event organization search to obtain marketing information
foundations
internet
newsletters
media
14
When developing a direct mail offer for sport products, it is important that the mailing piece
be sent to everyone in the area
be printed on expensive paper
be addressed in an impersonal way
be designed to attract attention
15
A tire producer is most likely to advertise its products on a website that interests
fitness trainers
marathon runners
tennis fans
auto racing enthusiasts
16
What should be included in an event program if it is longer than four pages?
Local news articles
Statement of organizers
Table of contents
Satisfaction survey
17
What is a step in the sales presentation that salespeople should prepare for in advance?
Feedback
Follow-up
Approach
Referral
18
Business that asks customers to forward an e-mail to their friends or associates is engaged in
suggestion selling
image building
direct advertising
viral marketing
19
The core benefits to customers who purchase sport products include entertainment, health, and
independence
achievment
promotion
adaptability
20
What is a benefit of establishing good relationships with sport/event customers and fans?
Consistent quality
Long-term loyalty
High-level pricing
Flexible marketing
21
An important factor in determining rates for outdoor advertising is its
visibility.
short life.
ease of replacement.
artistic appeal
22
What is the most ineffective way to address a piece of direct mail?
To the title of the recipient
To the recipient
To the recipient by name
To the company
23
Which of the following is an example of a licensed product:
NASCAR earrings
Wheaties cereal box featuring an athlete
Buick invitational golf tournament
Converse shoes
24
When attending a sporting event, most fans expect that the facility will provide them with a(n)
winning experience.
ordinary performance.
learning situation.
safety environment.
25
Sport/event industries often use the electronic media to
motivate customers to buy.
conduct worldwide research.
encourage athletes to participate.
attract advertising support.
26
To develop long-term relationships with fans, professional sport teams should
redesign branding elements
build emotional connections with them
have inflexible ticket sales policies
increase licensing fees to ensure profitability
27
One type of sport/event marketing information is information that is obtained from
managers
spectators
coaches
referees
28
To increase revenue, professional baseball and football teams often sell ads that appear
on the back of tickets.
in community newspapers.
in local magazines.
on national television.
29
Primary reason that large businesses purchase the naming rights to a new facility is because it
is the least expensive way to create name recognition.
usually increases spectator fan-base loyalty levels.
provides exclusivity and has potential to maximize exposure.
reduces the need to engage in other promotional activities.
30
Wheaties cereal box featuring an athlete
owned-goods service
a sporting good.
sport media.
a nonsport
