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CHANGE
CHANGE
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StudBud Administration
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Flashcards
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Questions
11
Answers
1
What is CUEGIS concepts?
Concepts that help your businesses managment
Structure of a businesses technique
Strategies and goals of a businesses
An organization
2
McDonald's investing in R & D to develop new products...
Diversification
Product Development
Market Penetration
Market Development
3
The highest risk strategy for growth is called
Market Penetration
Product Development
Market Development
Diversificiation
4
Objectives should always be SMART
False
True
5
Ansoff's Matrix is a framework for devising growth strategies for a business.
False
True
6
Increasing marketing efforts or decreasing prices
Diversification
Market Penetration
Market Development
Product Development
7
Objectives should NOT be . . . .
Random
Measurable
Achievable
Specific
8
Market Penetration is the riskiest strategy for growth on Ansoff's matrix.
False
True
9
The overall purpose of an organization can be seen from its mission statement.
True
False
10
Which of these are not SMART?
Time-based
Specific
Measured
Threat
11
In CUEGIS: I =
Innovate
Innovative
Innovation
Interesting
