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Persuasive techniques and Ethos, Pathos, Logos Flashcards | StudBud
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Persuasive techniques and Ethos, Pathos, Logos
Persuasive techniques and Ethos, Pathos, Logos
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Answers
1
Ads that use bandwagon and trends are applying what appeal?
None of the above
Logos
Ethos
Pathos
2
Which of these is NOT examples of persuasive techniques?
Rhetorical question and anecdote
Colour, font, images
Exaggeration and facts/statistics
Repetition and emotive language
3
Where can you find advertisements?
TV and Youtube
Social media posts
Newspapers and magazines
Billboards and posters
4
PATHOS in persuasion uses...
logical appeal
lots of data and statistics
expert opinions
emotional appeal
5
If I wanted to advertise a product towards
fit, health-conscious
people, which of these should I
NOT
do in my ad?
Use Logos with statistics about nutrition
Use Pathos with motivational emotive language to encourage exercise
Use Ethos with from famous fast food brand saying they're most delicious
Use Ethos through doctor recommendation
6
What is the purpose of advertising?
To threaten someone to buy your products
To promote a product, service or idea
To inform people
To guilt someone into giving you money
7
Ads that use expert opinions is an example of what appeal?
Pathos
Logos
Ethos
None of the above
8
Using Taylor Swift in a Coca-Cola ad is an example of which appeal?
Pathos
None of the above
Logos
Ethos
9
Including lots of numbers and researched data to back up my claim is using which appeal?
Logos
Ethos
COUNTER ATTACK
Pathos
10
A target audience is...
a group of people who get angry at commercials
people not expected to buy a product
statistics, examples, and quotes
the group of people toward which an advertisement is directed
11
LOGOS in persuasion...
uses logic and reasoning, statistics and data
just makes me angry
uses credible people or celebrities
uses emotional appeals
12
A sad, lonely puppy is shivering in the cold. Which appeal is being used?
Ethos
Logos
None of the above
Pathos
13
Using ETHOS in persuasion...
uses emotional appeals
uses lots of facts and statistics
uses a credible person, organisation, or celebrity
is a waste of my time
14
Someone's age, hobbies, religion, values etc. may impact the way an advertisement is designed
False
True
