How is CTR calculated on LinkedIn?

Number of clicks divided by impressions

Which of the following is not a Twitter profile pro tip?

The account holder should include a link to his or her website's homepage.

The purpose of showcase pages is to ________.

build relationships with LinkedIn members

How is a YouTube like different from a Facebook like?

A YouTube like is anonymous; a Facebook like isn't.

Which of the following is not a tool of social media marketing?

What is the content published on its website?

What is Yelp's Revenue Estimate tool?

Custome Leads × Average custom spend × Visits per custom× Lead convers rate

What is the difference between organic reach and paid reach?

Organic reach is the numb of pple a company is attrac w/o paying money..

Which is the best strategy to optimize a YouTube channel?

integrate google my business with YouTube and solicit subscriptions

Which of the following refers to social specific metrics?

How many likes and comments posts get?

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SOCIAL MEDIA EXAM

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Answers

1
business wants to create Twitter ad. The objective's get a big audience for its tweets. This is called a promotion campa
False
True
2
Which of the following means a business generated a sale?
Impression
Click
Reach
Conversion
3
What kind of information does a business include when it sets up a LinkedIn company page?
Operating status of Business
All of the above
Industry the business is in
Type of the company
4
It is not possible to turn a company page into recruitment portal on LinkedIn.
True
False
5
If you want an important tweet to appear above your other posts, what should you do?
Bookmark it.
Tag it
Pin it
All of the above
6
In the case of LinkedIn,'most marketers' goals tend to cluster into two categories which are ___.
Both a and b
None of a and b
Brand building through Thought Leadership
Lead Generation
7
What constitutes a good-looking pin?
It should be light and should not contain any faces.
The image must be high-quality/high-resolution.
All of the above
It should be clear and present the desired message in a simple and straight
8
Which of the following is not a YouTube card?
Playlist Card
Business card
Video Card
Channel Card
9
____________ refers to whether the number of followers has gone up or down within a specified date range.
Follower Companies
Follower demographics
None of the above
Follower gains
10
When were Instagram reels launched?
March 2020
October 2020
August 2020
December 2019
11
What does $$$ sign mean in terms of pricing scale on Yelp?
Inexpensive
Ultra-high end
Moderate
Pricey
12
Which of the following is a type of contest run on Instagram?
None of the above
Interruption Contests
Loop Giveaway
Story competition
13
Pinterest is the only platform where ads are additive.
False
True
14
Boomerang, on Instagram Stories, enables you to create videos that play backward and forward.
False
True
15
Why is google analytics the first choice of many businesses?
It is fairly comprehensive
It is very universal
All of the above
It is free
16
The purpose of tags is to help the subscriber find a video creator's videos in his channel only.
False
True
17
How is CTR calculated on LinkedIn?
Number of clicks divided by impressions
Number of impressions divided by clicks
Number of clicks on posts divided by number of posts
Number of followers divided by clicks
18
A company might browse events on Twitter, like Valentine's Day, to get data for their seasonal marketing campaigns.
True
False
19
Social media influencer is someone:
All of the above
A significant social media presence
Many followers
With online credibility
20
On which social media channel, can you find 'tries'?
Instagram
Facebook
Yelp
Pinterest
21
"Shop Now", "Download", and "Learn More" are all phrases you would see on Cost per action buttons.
False
True
22
Which feature of Pinterest analytics tells the account holder how his or her pins spread and were shared across Pinter?
Saves
None of the above
Clicks
Impressions
23
When was yelp's first Tv and digital Ad campaign launched?
2015
2016
2014
2012
24
Which of the following is not a Twitter profile pro tip?
A Twitter profile picture should show the individual from the shoulders up.
Leave space at the top and bottom of a Twitter header photo
A Twitter bio should include keywords and show the individual's creativity
The account holder should include a link to his or her website's homepage.
25
Which of the following is not a PSA?
adopt a luxurious lifestyle
stop smoking
put out campfires
avoid drinking and driving
26
A social media profile is part of a business' brand and it is usually preferable that a business present the same image
True
False
27
There are social media competitor analytics that can be used by businesses and marketers to monitor their competi.. SM..
True
False
28
A target consumer persona is another term for identifying the ideal potential customer a business wants to attract with
False
True
29
YT card is composed of image, title, and CTA text that makes the video an interactive experience for the audience
False
True
30
What kind of information can LinkedIn Premium account holders learn about companies?
How many people a company employs
All of the above
What is the average tenure of an employee?
What job openings are available in each department
31
The purpose of showcase pages is to ________.
All of the above
do advertising
build relationships with LinkedIn members
Search for jobs
32
How is a YouTube like different from a Facebook like?
A Facebook like is anoymous; a YouTube like isn't.
A YouTube like is anonymous; a Facebook like isn't.
There's no difference between a Facebook like and a YouTube like.
A YT like appears 24 hours after it is posted; a FB like appears instantly
33
Receive a free gift with purchase this Friday only. This Facebook ad headline generates a sense of urgency.
False
True
34
If a brand puts on Instagram button on its Facebook page, the business is engaging in:
Cross Marketing
A loop giveaway
None of the above
Persona-driven marketing
35
Which of the following is not a tool of social media marketing?
What content are they engaging with the most on Instagram?
What are they complaining about on Twitter?
What is the content published on its website?
What reviews are they leaving on Facebook?
36
elp tends to be a better platform for B2C marketing than B2B.
True
False
37
Rodeo Cafe responds to followers using the handle@StephenJ. They don't use the company's.They do this because followers
True
False
38
One of the dos of social media marketing is ''Forget about your specific target audience. Focus your energy on them..
False
True
39
Which of the following is required checklist for business YouTube channels?
Featured video is compelling and can be linked to a business goal(s).
Channel name is short and clearly describes what the channel is about.
Channel layout is uncomplicated and simple to navigate.
All of the above
40
A toy store owner posts the same image.. It is a picture of a of a local woman making puppets in her home...
To generate likes
To shift perception
To increase brand awareness
None of the above
41
What constitutes a 'good-looking pin' on Pinterest?
A lighter, rather than darker image
A clear image; presents idea in a simple, straightforward manner
Vertical, rather than horizonal
All of the above
42
Which of the following is not a type of twitter ads?
Promoted stories
Promoted tweets
Promoted trends
Promoted accounts
43
What is Yelp's Revenue Estimate tool?
Customer Leads × Average custom spend × Visits per custom × estimated reven
Customer Leads × Average custom spend × Lead conversi rate× cost per click
Custome Leads × Average custom spend × Visits per custom× Lead convers rate
Customer Leads × Visits per customer × Cost per customer× Lead convers rate
44
When was shopping with lens introduced in Pinterest?
May 2020
August 2019
July 2017
June 2020
45
What is the difference between organic reach and paid reach?
Both reach is number of people the company is attracting by paying for them
None of the above
Organic reach is the numb of pple a company is attrac w/o paying money..
Paid reach is the numb of pple a company is attract w/o paying and Organ..
46
Through its _____ feature, a business owner can see how people have been interacting with his or her brand on Yelp.
Organic search
Customer Leads
None of the above
Lead generation
47
Pins with a high mix of saves, clicks, and more are called power pins on Pinterest.
False
True
48
Which is the best strategy to optimize a YouTube channel?
Keep the YouTube page exclusive without linking to any other social media
all of the above
integrate google my business with YouTube and solicit subscriptions
Avoid tags and Key words and write big sentences
49
Which of the following is most important when it comes to increasing brand awareness on Instagram?
Weekly impressions
monthly reach
Number of followers
Number of positive comments
50
What kind of information does a marketer gathers through social media listening?
What kind of audience is not interested in?
What their audience is interested in?
What kind of audience is annoyed by them?
All of the above
51
Which of the following refers to social specific metrics?
How many social media users are seeing your profile?
All of the above
How many impressions and reach you have?
How many likes and comments posts get?
52
If someone 'taps forward' on your Instastory, it means they've seen completely your story and then moved to the next..
True
False
53
A cell phone company might use #mobile on Twitter. This is an example of a product-related hashtag.
False
True
54
The ___feature enables the account holder to organize his or her reviews into categories.
None of the above
Lists
Tips
Compliments
55
According to Adweek, when is the best time to post on Facebook?
Between 9 a.m. and 7 p.m
Between 1 p.m. and 7 p.m.
Between 5 p.m. and 10 p.m.
Between 3 p.m. and 7 p.m
56
This type of card allows a business owner or marketer to promote his or her licensed products directly from the video.
Link (Merchandise)
Fundraising
Donation
Channel
57
Call to Pin helps to increase the engagement of your pins by 80% more.
False
True
58
Which of the following social media only works on B2C marketing?
Twitter
Facebook
LinkedIn
Pinterest
59
The number of interactions + the numb of clicks and followers acquired, divided by ... is how LinkedIn calculates eng
True
False
60
For businesses that have a physical location(s), a check-in offer may be a great way to market to customers and entice..
True
False
61
Conventional advertising is the only way to market a business on Yelp.
True
False
62
Why should a business include photos of people on its Yelp page?
All of the above
Because there is no option of writing content
Because it is compulsory to include photos
Because people connect more when they can relate to it on a more personal l
63
__________ enables companies to look at their performance in a more holistic way than they can with current metrics.
Yelp blog
Yelp Knowledge
All of the above
Yelp Analytics
64
Facebook account holders often follow and 'like' small, local businesses' pages because
they have community appeal
All of the above
if they do well, money stays in the community
Community will be benefited from it
65
Most businesses will find establishing and maintaining a Twitter presence beneficial because
It helps to maintain appositive image of the brand
It helps to achieve brand awareness goal
It helps to increase the customers
All of the above
66
Edgerank is the formula used by Facebook to determine how many of your fans pay money to see your posts intheir newsfeed
False
True
67
Public Service Announcements (PSAs) are designed to educate the public about important issues.
False
True
68
Which of the following social media networks is known to appeal to the female demographic?
Pinterest
LinkedIn
Twitter
Google+
69
Two kinds of Twitter hashtags that can be useful to digital marketers and businesses are product-related and trending.
True
False
70
___________ is referred to as the number of times each update was shown to LinkedIn members.
Clicks
Analytics
Engagement
Impression
71
Which of the following examples is a social media 'don't'?
A company posts on Facebook ten times/day.
All of the above.
A company only allots some of its budget to social media marketing.
A company phrases its message differently on different social media channel
72
How does a company decide which social media platforms to use?
All of the above
It looks at where its target consumers live.
It looks at its products and industry.
It looks at which channels its competitors are on.
73
Which of the following is an example of a 'brand metric'?
Impressions
None of above
Likes
Comments
74
Pinterest provides analytical data about the top pins from the last 30 days to help a business decide:
What it should feature on its website?
All of the above
What types of products it could create?
What kinds of pins and boards it should add to its profile?
75
On YT,..might upload a transcript because it will help viewers to follow the narrative, and it's another way to optimize
True
False
76
What are the main sources of product pins?
All of the above
General pins
Cinematic pins
Catalogues and Rich pins
77
Why would a business want to use a Carousel ad?
Because a visual story can be more engaging than a text-based one
Because it can feature various promotions in the same ad
All of the above
Bc it makes it possible to showcase more than one product in the same ad
78
Which of the following are social media channels?
Yelp
Nextdoor
Tumblr
All of the above
79
What does Instagram's ad staging help marketers to do?
Refine a campaign before it goes live
None of the above
a.Shows the performance of paid campaigns
Helps to improve underperforming ads
80
LinkedIn launched its LinkedIn Learning before launching jobs and subscriptions.
True
False

SOCIAL MEDIA EXAM Flashcards | StudBud