Persuasion Test

A company says that the will donate proceeds to starving children overseas is an example of

A kind of speaking or writing that is intended to influence people's actions.

Test taking was his Achilles' heel, even when he studied. This is an example of

Revolutionary writers believed in

a small paper booklet that gives information or supports a position

A new perfume line is being promoted by a celebrity is an example of

Repetition of a word or phrase at the beginning of two or more sentences

VP candidate Paul Ryan made fun of current VP Joe Biden's misleading comments & poor vocabulary

Adam Levine appears in an ad for Proactiv showing how he cleared up his skin using their system

Appeal to ethics/morals. Uses credibility, honesty, and competence to convince.

I love you when we laugh. I love you when we cry. I love you always and forever.

A question asked merely for effect with no answer expected.

A brand of frozen dinners is advertised as being perfect for "working moms on the go."

This promotes a product by associating it with ordinary people.

Movement in the 1700s advocating the use of reason and individual thought

I looked for <3 day & night. I wished for a friend day & night. I feared loneliness day & night

Appeal to emotion. Uses feelings, humor, and figurative language to convince.

Suave deodorant claiming to provide 24 hours of protection from sweat and odor is an example of

An ad for Colgate claiming it is the #1 dentist recommended toothpaste is an example of

BK advertises that their fries have 40% less fat, but don't say that they still have 80 grams.

Dial antibacterial soap claiming that the product kills 99.9% of harmful germs is an example of

Repeated use of sounds, words, or ideas for effect and emphasis

Technique a speaker uses to persuade the listener to consider a different perspective

"Over 99 billion served!" is an example of

Soda commercial shows people smiling & laughing while drinking a new beverage is an example of

A nail polish said to "breathe life." This is an example of

The ASPCA showing pictures of starving puppies before asking for donations is an example of

An ad shows a picture of a McDonald's McCafe overflowing with whipped cream and chocolate.

A doctor appearing in a commercial for a new diet pill is an example of

Using words that are positive and appealing, but too vague to have any real meaning.

Ms. H is a teacher. She is a teacher at work & a teacher at home. Ms. H is a teacher always.

A political candidate mentions good things he has done, but does not mention negatives.

propaganda technique using negative words to associate with a product or person

Ideas or information designed and spread to influence opinion and motivate action

Showing the product's best features. Emitting or lying about it's potential problems.

Appeal to logic. Uses facts, organization, and statistics to convince

The repetition of a word or phrase at the end of two or more sentences

Blake Griffin endorsing a new pair of Nike basketball shoes is an example of

A turkey served by grandma at a table full of food, family, and decorations is an example of

An indirect reference to something well-known, like an event, book, myth, place, or artwork.

Do you want the best product in your life? Do you want your days to go smoother?

Images of a Presidential candidate wearing jeans and hanging out in a diner are shown in an ad

Associating a person or idea with something everyone thinks is good.

An ad for a body wash proclaims that it will make you feel "fresh and serene."

Propaganda technique involving the use of a celebrity to speak on behalf of a product

A commercial for Dawn dish soap showing it cleaning oil off a cute baby duck is an example of

The use of the word "Forward" in President Obama's election advertisements.

tries to persuade the reader to do, think, or buy something because "everyone" is doing it