IBSMarketingGuru 2020

Question 1

Market segmentation is the division of a market into distinct groups of buyers who have different needs & characteristic

Accepted Answer

True

Question 2

what is the meaning of business portfolio?

Accepted Answer

Is the collection of businesses and products that make up the company.

Question 3

The Boston Consultancy Group (BCG) Growth-Share Matrix is made up of.....

Accepted Answer

Star, Question Mark, Cash Cow, Dog

Question 4

Market targeting is the process of evaluating market

Accepted Answer

False

Question 5

What does MOST Analysis stands for?

Accepted Answer

Mission, Objectives, Strategies, Tactics

Question 6

In BCG growth Share matrix, STARS means.....

Accepted Answer

high market growth rate

Question 7

Strategic business units can be a Company division, a Product line within a division, and a Single product or brand.

Accepted Answer

True

Question 8

Market positioning is the arranging of a product

Accepted Answer

False

Question 9

What is a company mission statement?

Accepted Answer

The organization aims what it wants to accomplish in the larger environment

Question 10

Segmenting consumer markets can be geographic, demographic, psychographic & behavioural

Accepted Answer

True

Question 11

What is the meaning of BCG Growth/Share Matrix?

Accepted Answer

Boston Consultancy Group

Question 12

What is MOST Analysis?

Accepted Answer

A tool used for corporate strategy and strategic planning

Question 13

Market segment is a group of consumers who respond in a similar way to a given set of marketing efforts.

Accepted Answer

True

Question 14

In BCG growth share matrix... DOGS means

Accepted Answer

Low market growth rate

Question 15

Market oriented mission statement defines the business in terms of satisfying basic customer needs

Accepted Answer

True

Questions 15