Advertising Techniques

The advertiser appeals to the consumer's fears, joys, sense of nostalgia and so on.

Makes you feel like everyone else has the product and if you don't, you will be left out.

The advertiser offers a discount, coupon, free gift or other enticement

The advertiser makes you feel like you need the product right away

Uses humor to make a consumer remember or want to buy the product.

Appeals to the consumer's vanity by implying that smart, rich, popular people buy the product.

The advertiser implies that "people just like you" use the product.

The uses statistics, research or data to make the product appear better than its competitors.

This appeal makes the case that using the product means the consumer is better

Technique repeats the product's catchphrase, name or logo over and over so that it "sticks"

Well-known person using his or her fame to help promote a product or service.

Comparing one product to another and saying it is weaker or inferior in quality or taste.