MACO 101 test 1

Investigative journalists whose articles in the early 1900s led to the development of public relations: _______________

___________________ is called The Father of Modern Public Relations.

THEORY: We learn social norms from media.

Theory: Users seek media to meet needs

The process by which previously distinct technologies come to share tasks and resources is known as _________________.

____________________________ theorized that the medium itself may be as important as the message.

When analyzing media messages, which of the following is NOT one of the five important elements you should explore

____________________________ is the act of causing people to do or believe something.

The area that's left in a newspaper after all the advertising is put in is called _______________________.

Which of the following is the BEST model of public relations?

The media helps us understand social norms. It tells us what is normal by showing us what is _________________________.

THEORY: A deviant opinion is kept silent for fear of isolation

THEORY: Media cultivate a collective consciousness about elements of our existance

Theory: The media tells us what to think about

THEORY: All users are impacted directly and in the same manner by media messages

It is hard for an advertiser to reach its intended audience using the media today because the audience is _____________.

Which of these is not an example of EARNED media in public relations

______________ are the people, who help determine which stories reach an audience