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Prior Knowledge Check
Prior Knowledge Check
20 terms
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Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Which metric is used to measure how many users take a desired action?
Conversion Rate
Engagement Rate
Click-Through Rate (CTR)
Bounce Rate
2
Why is user research important in product design?
To understand what userfs need and how they interact with a product
To develop marketing campaigns
To increase website traffic
To determine the manufacturing cost
3
Which platform is primarily used for professional networking and B2B marketing?
Facebook
LinkedIn
Tik Tok
Instagram
4
Which of these is an example of a prototype?
A final product ready for sale
A marketing campaign
A rough sketch or model of a product used for testing
A piece of hardware
5
Which company owns youtube?
Apple
Google
Microsoft
Facebook
6
What is the purpose of content marketing?
To create viral videos
To increase product prices
To optimize website speed
To provide valuable information and attract potential customers
7
Why is usability testing important?
To ensure the product meets user needs before launch
To increase product pricing strategies
To speed up the design process without testing
To create advertisements
8
Is Digital marketing and/or product design in your future?
No
Yes
9
What is product design?
The manufacturing process of physical good
The study of how to increase product prices
The development and improvement of products to user needs
The process of creating visually appealing advertisements
10
What does SEO stand for?
Social Engagement Online
Strategic E-commerce Operations
Software Enhancement Overview
Search Engine Optimization
11
What is wireframing in product design?
A method of digital marketing
A way to increase the price of a product
A rough blueprint for structuring a website or application
A manufacturing technique for physical products
12
What is a role of a UX designer?
To manage sales and distribution
To design experiences that are user-friendly and intuitive
To create engaging social media content
To develop backend software applications
13
Why is data analytics important in digital marketing?
It automatically increases sales without any strategy
It improves website design aesthetics
It allows companies to track employee performance
It helps marketers make data driven decisions
14
Which of the following is an example of influence marketing?
Partnering with a youtuber to promote a product
Running a google ad campaign
Sending promotional emails to customers
Using AI to generate blog conent
15
Which of the following is NOT a common digital marketing channel?
Social media
Email marketing
Search engine optimization (SEO)
TV commercials
16
Which of the following is NOT a phase in product design?
Ideation
Prototyping
Product Retirement
Research
17
Which software is commonly used for UX/UI design?
After Effects
Figma
Photoshop
Excel
18
What is Pay-Per-Click (PPC) advertising?
A pricing model for e-commerce
A method of paying influencers to promote a product
A strategy where advertisers pay each time their ad is clicked
A social media engagement metric
19
What is the primary goal of digital marketing?
Eliminate traditional marketing
Improve website design
Increase brand awareness
Reduce internet costs
20
What does UX stand for in product design?
Unique Exchange
Universal Experience
User Experiment
User Experience