SEM Unit Review - Branding and Licensing

“Every season starts at Dick’s” is an example of a:

Increased brand awareness, new revenue streams from merchandise, cross-promotion and brand protection are what?

Using a name, design, symbol, or a combination of them to differentiate from your competition is known as:

Celebrities and athletes like LeBron James are becoming managers of their own brands in today's marketing age.

Licensed goods are available in retail department stores, chain stores, and on the Internet.

The products retailer stores like Meijer sell as their own brands are known as

A brand is a device that legally identifies ownership of a registered brand or trade name.

The National Football League (NFL) would be considered a licensor.

What is team-related brand equity?

T-shirt companies that use pro team logos must have a license in order to put the logos on their shirts and sell them.

Branding could include the use of _________:

What are the (3) P's of Licensing?

What is sports licensing?

The licensor is the company or individual paying for the rights to use an organization’s name, logo or property.

Which of the following is a guideline for developing a successful brand?

Which of the following is an example of a licensee?

Who is the licensor?

A device that legally identifies ownership of a registered brand or trade name is known as a

What is brand awareness?

What is licensing?