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Content Marketing Certification Flashcards | StudBud
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Content Marketing Certification
Content Marketing Certification
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1
Which best describes the content marketing and inbound marketing relationship?
a great content marketer doesn't need to do inbound marketing
if you do both then you'll be competing with yourself
success relies on both as each serves a function
you should only focus on one or the other
2
Every story has these 3 story telling elements. What are they?
conflict, spark, and conclusion
characters, conflict, resolution
conflict, idea, and resolution
characters, conflict, and interest
3
True or False? Never use acronyms in your writing.
true, deleting acronyms makes the content more welcoming
true, it helps avoid confusion
false, your audience will know what they mean
false, use them sparingly
4
When is the most effective time to boost content on social media?
when it's performing well
when it showcases one of your products/services
when it has a link to a website
you should boost every post no matter the context
5
How long should you wait before republishing a piece of content to a new website?
it depends, wait until you have at least 5 inbound links
2 weeks
you shouldn't wait, republish it right away
1 week
6
Which of the following is NOT a storytelling best practice?
create emotional appeal through your content
be consistent and authentic
your story should be clear and concise
use third-person point of view
7
Fill in the blank: the conflict in your content's story should focus on the ____.
prospects' stage of the buyer's journey
prospects' problems
all of the above
prospects' needs
8
Which of the following is NOT a category you should organize your content audit by?
buyer's journey stage
marketing funnel stage
content title
content length
9
True or False? You should use a consistent naming system to store and easily identify hosted files.
False
True
10
What are the 4 stages of the inbound methodology?
identify, connect, explore, and advise
find, engage, convert, and nurture
awareness, consideration, decision, and delight
attract, convert, close, and delight
11
To measure how your content campaign has contributed to lead generation goals. What metric do you report on?
total leads generated
returning blog subscribers generated from your campaign
social engagements
increase of brand awareness
12
True or False? If you want to produce great content, then you need to hire and in-house content creator.
False
True
13
All of the following are content marketing practices EXCEPT:
email copy
technical SEO
social media posts
blogging
14
True of False? After you digest material it's best to try and put ideas together immediately.
false, your mind needs a break to process the information
true, the material is fresh in your mind
true, the best ideas come in the first 30 seconds of consuming content
false, you need to write the concepts down to organize them
15
True or False?To make sure you're communicating the value of your content you should define as many benefits as possible
True
False
16
What does an UTM parameter help you identify?
lifecycle stage
company name
content medium
lead attribution
17
What does the center ring of the Bullseye Framework represent?
your possibility channels
the channels not yet tested
your top performing channels
your long-shot channels
18
You can measure brand awareness by all of the following EXCEPT:
level of engagement on your social channels
how high you rank in search engine results
inbound links coming to your website
how many press releases exist on your website
19
How can you uncover your buyer personas' reading habits
make a list of publications you read
interview some of your best customers
include a question on a form
this is not possible
20
True of False?If your marketing tests have over a 50% failure rate, you have done something wrong.
false, the purpose of a test is to prove or disprove your hypothesis
false, you need to perform enough tests than 50% fail
true, the majority of the tests should be successful
true, you should never have over a 50% failure rate
21
What can you do to make a headline more compelling?
broaden the topic
use specific characters to help it stand out
make a promise to the reader
make it over 5 words
22
True of False? The conflict in this blog article is preventing team burnout.
False
True
23
All of the following are examples of a SMART goal EXCEPT:
add 5 new content formats to the website by the end of the year
significantly reduce amount of time the team spends on creating content
all of the above are SMART goals
increase year over year traffic by 30%
24
Which is true about content and its relationship with the inbound methodology?
content is needed to attract people to your site
content is needed to attract visitors and convert them into leads
its needed to close leads into customers and turn customers into promoters
all of the above
25
How can a 3rd-party website avoid duplicate content issues with republishing your content?
add a NoIndex tag
have a 3rd party publish it at the same time as the original piece
update the content to make it different
add a tracking URL
