Promana Seatwork 1.0

Question 1

iPods and iPhones are examples of these type of new products

Accepted Answer

New-to-the-world

Question 2

The art and science of choosing target markets and building profitable customer relationships

Accepted Answer

Marketing Management

Question 3

Set of benefits or values a brand promises to deliver

Accepted Answer

Value Proposition

Question 4

The form human needs take when shaped by culture and individual personality

Accepted Answer

Wants

Question 5

Combination of products, services, information, experience offered to a market

Accepted Answer

Market Offering

Question 6

The 4Ps (product, price, place, promotion) are also called the...

Accepted Answer

Marketing Mix

Question 7

What is not a core product of the early McDonald's according to The Founder movie?

Accepted Answer

Spaghetti

Question 8

When a product matches or exceeds a buyer's expectations

Accepted Answer

Customer Satisfaction

Question 9

What food service process/system did the McDonald's brothers invented in the movie The Founder?

Accepted Answer

Fast Food, Speedy System

Question 10

The state of human deprivation which is the most basic concept of marketing

Accepted Answer

Needs

Question 11

He is responsible for managing a set of products or product lines over the life of the product

Accepted Answer

Product Manager

Question 12

McDonalds USA started offering healthy menu like salads. What new product type/category is this

Accepted Answer

Repositioning

Question 13

What human needs does McDonalds satisfy?

Accepted Answer

Food/Hunger

Question 14

These are human wants backed up by buyer power

Accepted Answer

Demands

Question 15

What is the name of McDonald's "The Founder"

Accepted Answer

Ray Kroc

Questions 15