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Week 6 - Industry Promotion Models Flashcards | StudBud

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2. What does USP stand for?

4. What is an example of a promotional asset?

Week 6 - Industry Promotion Models

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Answers

1
4. What is an example of a promotional asset?
A flyer, social media post, or interactive live stream
A song that is never released
An artist refusing to engage with fans
A deleted online profile
2
2. What does USP stand for?
Unique Selling Point
Underground Social Promotion
Universal Sound Production
Unidentified Streaming Platform
3
5. Why is an online identity important for artists?
It helps define branding, visuals, and audience engagement
It replaces the need for offline marketing
It ensures that all artists become viral overnight
It makes traditional promotion methods obsolete
4
1. What is the primary role of music promotion in the industry?
To increase visibility, build audiences, and boost engagement
To prevent artists from using social media
To ensure artists make money from touring
To focus only on offline marketing
5
3. Why might an artist choose offline promotion methods?
To replace all online marketing efforts
Because online promotion is ineffective
To reach different demographics and diversify campaigns
To completely avoid social media interaction