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MEBUS
MEBUS
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Quiz for MEBUS
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
What are some advantages of Indie Labels?
Strong connections with local radio stations, and publicity outlets.
Vintage-like studios that offer innovative sound
Brand name awareness and consumer loyalty that is rare among majors
More exposure on social media platforms for younger audiences
2
What are some reasons specialty labels are successful?
They do not rely as heavily on traditional forms of promotion, like video
Better concentration on genres than Indie and Major Labels
Movie studios are always consistent clients, of classical music labels
They do not compete directly with mainstream music
3
The RIAA is best known for the Grammys
False
True
4
What are two common backgrounds record label CEOs' have?
Producer & Lawyer
Producer & Engineer
Lawyers & Sales
Lawyer & Marketing Management
5
Why are artists are inclined to join a major label?
Ability to afford funding elaborate records with the best producers/artists
Prestige of being associated with a label
The Security of knowing there are sufficient funds for marketing
Large Cash Advances
6
____ is responsible for producing any materials necessary to execute a marketing campaign
Distribution/Sales
Creative services
Product Management
Video Promotion
Advertising
Publicity
7
What are the three major labels?
Universal Music Group, Danny & Keith Music Label and Warner Music Group
Universal Music Group, Sony Music Entertainment and Warner Music Group
University Music Group, Sony Music Entertainment and Warner Music Group
Walt Disney Music Group, Sony Music Entertainment and Warner Music Group
8
A&R executives are responsible for discovering and signing new talent
False
True
9
Many Labels are concentrating more on publicity because it's so much less expensive than promotion
False
True
10
What are the three levels of membership for the Recording Academy?
Voting, Artists, and Producers
Voting, Associate, and Student
Voting, Partner, and Student
Voting, Associate, and Professor
