3.9 Strategic methods: how to pursue strategies - Revision

Question 1

Financial performance could relate to...

Accepted Answer

Gross and Operating Profits & Margins, Sales Revenue, Sources of Finance - Gearing, Cash Flow - Liquidity

Question 2

Disadvantage of inorganic/external Growth

Accepted Answer

Cannot buy new knowledge and brands, Slower expansion

Question 3

RETRENCHMENT is the downsizing of a business

Accepted Answer

True

Question 4

Advantage of Organic/Internal Growth

Accepted Answer

Less risky, Do not suffer from cash flow problems

Question 5

Internal/Organic Growth is:

Accepted Answer

Entering new markets - through changing the marketing mix, Taking advantage of technology and/or expanding overseas, New products (innovation, research and development)

Question 6

What is a possible reason for re-shoring?

Accepted Answer

Labor cost in the other country is rising too much.

Question 7

Customer Relationship Management helps businesses and organizations to do what?

Accepted Answer

retain customers, get to better know their customers and meet their needs, build relationships with customers, influencing customer behavior

Question 8

What is a Vertical Backward Integration?

Accepted Answer

KFC buying chicken farms

Question 9

External/Inorganic Growth is:

Accepted Answer

External (inorganic) growth: merger, takeover., Mergers and Takeovers, Merger, Takeover

Question 10

What is an example of forward vertical integration?

Accepted Answer

A tyre manufacturer takes over a firm selling cars.

Question 11

Which of the following statements is true about customer relationship relationship management..

Accepted Answer

A primary goal of CRM is to value customer relationships

Question 12

What is re-shoring

Accepted Answer

Transfer of business operations back to country of origin.

Question 13

Vertical integration is:

Accepted Answer

The combination of two or more stages of production.

Question 14

Which of the following is NOT the reason for their reshoring 回流?

Accepted Answer

more cheap labour

Question 15

What are the benefits of e-commerce?

Accepted Answer

24/7 access to company's products or service., Customers don't have to go out.

Question 16

Advantage of external growth?

Accepted Answer

Faster and can get more brands/knowledge

Question 17

Economies of scope is best described as?

Accepted Answer

Sharing of costs over different products

Question 18

What are the benefits of data mining? (Could be more than 1 answer)

Accepted Answer

Better predicting future trends & behaviours, Identifying previous unseen relationships between data sets

Question 19

Whats a high high on the Bartlett and Ghoshal model

Accepted Answer

Transnational

3.9 Strategic methods: how to pursue strategies - Revision

Questions 19

3.9 Strategic methods: how to pursue strategies - Revision

Questions 19