Final Exam Review

Cross-Promoting is marketing which involves promotion of a product targeted to the customers of a related product.

A Social Media Audit is a regular examination of a business’ social media activity.

Demographics is data that can be collected ie; Age, Sex, Income, Marital Status ect.

What part of the U.S. Government works solely to stop deceptive Ads?

_____ uses sports, in any form, to help sell goods and services.

What was the first true “social media network”?

What are specific content created ads that are published by influencers called?

What does CTE stand for in education?

What are the 5 Pillars of Epic Content creation?

ROI is a performance indicator that measures the amount gained from an investment relative to the investment’s cost.

What are the 3 components of Brand Identity?

Social Media Marketing is a way for businesses to advertise to their customers on platforms

Define S.M.A.R.T. Goals

What can contribute to a bad brand image?

Spectator sports are a form of entertainment.

Why do companies need marketing?

Marketing is the process of communicating a company’s value to the customer.

Message is what is communicated to and perceived by a consumer.

A _________ is the overall image & feeling of a company.

Where would Uniformed Mascots fall in the “Sports World”?

The difference between Sports and Games are that Games rely more on mental abilities or chance.

A_______ is all about showcasing who you really are.

Which of the following are Marketing Approaches?

Name the 4 different kinds of Product Brands?

Psychographics is the personality of the Consumer ie; do they like Basketball, are they up for trying new things.

This type of marketing focuses on attracting customers via company created internet content.

Esports is a sport.

Brands are considered to be among a company's most important and valuable assets.

Recreational activities are activities that people have chosen to do for fun to refresh their bodies and minds.

A_______ is a level of expertise in a specialized segment of the market for a particular kind of product or service.

What are the 4 Common Practices for companies to gather information about its consumers?

What state is the Savannah Bananas entertainment baseball team based out of?

What does SWOT Analysis stand for?

Target markets are identified groups of consumers who are most likely to purchase your product or service.

How businesses communicate with consumers is called…

This touchpoint exists before, during and after the purchase is made.

The Dot-Com Bubble was founded during this time period of 1995 - 2002 and many of these companies failed.

A niche is a level of expertise in a specialized segment of the market for a particular kind of product or service.

What are the Four P’s of Marketing?

Which of the following are defined sport(s)?

A key performance indicator or a KPI is something you can measure that helps you evaluate the success of your business.

This type of marketing tries to reach consumers through general media advertising as well as through in-person contact.

If you increase the number of new customers in your business, you are guaranteed to grow your business.

Spectator Sports consists of four streams of revenue, what are they?

The difference between Sports and Games are that Sports rely more on mental abilities or chance.

The main difference between spectator sports and other forms of entertainment is….

Marketing and advertising are the same thing.

This type of touchpoint is organized based on the type of interaction between the company and customers.

Leisure activities are required to be completed by your boss at work.

What are the 4 C's of Social Media Marketing?

Games are competitive contests and events that do not require any physical dominance in order to win.

Non-Spectator Sports are sports being played with the expectation of mass consumption.