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Marketing Test
Marketing Test
20 terms
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20 cards
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Questions
20
Answers
1
Wood to furniture
Place Utility
Time Utility
Possession Utility
Form utility
2
The match between customer expectations of the product and its actual performance
Customer Service
Customer satisfaction
Customer integration
Customer Value
3
In ______ market supply is exceeding the demand for the goods.
Perfect
Sellers
Buyers
Imperfect
4
________ market deal in favour of material, produce, manufactured goods
Commodity
Capital
Future
Goods
5
It means prescribing basic limits or grades to different classes of products.
Grading
Assembling
Standardization
Branding
6
Process that fixes the price of commodities through demand and supply forces.
Marketing
Marketing concepts
Marketing management
Market
7
__________means an element of uncertainty or possibility of loss.
Damage
Risk
Insolvency
Contingency
8
It means to bring change in the existing product by improving its features, functions, benefits, convenience, etc
Product improvements
Product Planning
Product extensions
Product development
9
Covers wider area like district, state or inter-state
Local
National
Regional
International
10
Identify
Time
Information
Place
Image
11
Aggregate demand of the potential buyers for the product
Marketing
Marketer
Market
Marketing Management
12
It means to select promising product, conduct its promotion on commercial lines and decide to supply the same
Selling
Buying
Assembling
Product Planning and development
13
Technique to find out likes and dislikes
Selling
Product planning and development
Marketing research
Marketing Survey
14
It means covering or wrapping the product for safety, convenience and handling.
Package
Packaging Materials
Packing
Packaging
15
Identify
Packaging
Pricing
Labelling
Branding
16
Transportation provides the following advantages except
Division of labour
stabilizes prices in distinct markets
Protection of goods
Growth and distribution of wealth
17
Which are the four methods of buying?
Inspection, grading, sampling, specification
Inspection, standardization, sampling, specification
Inspection, grading, sampling, description
inspection, standardization, selecting, description
18
They are the state of being deprived of something.
Demand
Want
Need
Purchasing power
19
What is the full form for MIS?
Marketing Intellectual System
Marketing Intelligence system
Marketing Informative system
Marketing Information system
20
Identify
Time utility
Place Utility
Information Utility
Possession Utility
