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Marketing Strategies and Business Concepts Flashcards | StudBud
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Marketing Strategies and Business Concepts
Marketing Strategies and Business Concepts
17 terms
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StudBud Administration
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Quarter 1
Flashcards
17 cards
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Practice quiz
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Questions
17
Answers
1
True or False: Only one type of persuasive strategy can be used in an AD.
True
False
2
Logos is an appeal to...
Credibility
Emotions
Logic or Reason
Persusasive Strategies
3
What is the purpose of
Competitive Analysis
?
To presents your research of the industry.
Summary
Target Audience
To determine the strengths and weaknesses of the competitors
4
Ethos is an appeal to...
Emotion
Credibility or Character
Persuasive Strategies
Logic or Reason
5
An indirect competitor is...
Businesses that offer a different product, but meet the same need
Businesses that provide the same product
Businesses that sell merchandise along with food
Businesses that are only online
6
In relation to competitors Mc Donalds and Burger King are..
Indirect Competitors
Marketing Strategies
Direct Competitors
Trash
7
What is the difference between a mission and a vision statement?
Mission statements focus on "why" and vision statements focus on "how"
Mission statements focus on people and vision statements focus on consumers
Mission statements focus on "how" and vision statements focus on "why"
Mission statements focus on consumers and vision statements focus on people
8
Ethos, Pathos, and Logos are types of...
Emotions
Thoughts
Persuasive Strategies
Art
9
An Entrepreneur is someone who
Creates business from own ideas
All are correct
Assumes risks of operating a business
Recognizes an opportunity
10
True or False: A business plan is essential because it highlights important parts of a business
False
True
11
True or False: A catchy short song or tune used in advertising and commercials is called a jingle.
True
False
12
In relation to competitors Olive Garden and Red Lobster are..
Trash
Indirect Competitors
Direct Competitors
Restaurants
13
Pathos is an appeal to...
Credibility
Persuasive strategy
Emotion
Logic or Reasoning
14
What is the purpose of an Executive Summary in a business plan?
A paragraph in place to determine the exact demographics of your consumers.
there is no purpose
used to convince the reader to invest in your business.
outlines potential risks & challenges a business may face
15
The Centers for Disease Control recommends getting a flu vaccine each fall. This uses what type of persuasive strategy?
Pathos
Ethos
Logos
Persuasive Strategy
16
A direct competitor is...
Businesses that sell merchandise along with food
Businesses that are only online
Businesses that offer a different product, but meet the same need
Businesses that provide the same product
17
Market Analysis can also be called what?
Management Team Plan
Executive Function
Target Market
Industry Overview
