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Marketing One Chapter One - Marketing Flashcards | StudBud
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Marketing One Chapter One - Marketing
Marketing One Chapter One - Marketing
20 terms
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A review of chapter one terms
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
What does good market planning require?
making a profit
understanding business systems
analyzing economic trends
collecting and analyzing data
2
What are promotional strategies of a company designed to do?
tell existing customers about a product
tell potential customers about a product
create a time utility strategy
create a place strategy
3
Deciding how goods get into customers hands
channel management
distribution
place utility
industrial market
4
What is a target market?
People of a similar economic class
People identified by market research
People likely to become customers
People of a similar age
5
At the end of the Giants game, there is a commercial for Advil The fans are said to be the __________
a customer
a target market
a consumer
a market share
6
Which of the following is not a part of a customer profile?
product
income
ethnic background
age
7
The marketing mix consists of price, promotion, product and
placement
place
personal selling
permit
8
The group to which all marketing activities are directed towards.
market
customer profile
market share
target market
9
All people who share similar needs and wants as well as the ability to buy a product
market
consumer market
utility
market share
10
Value added to a product
marketing concept
marketing mix
utility
selling
11
Credit cards, layaway and cash are examples of
information utility
possession utility
economic trends
pricing
12
The idea that a business should strive to satisfy customers' needs and wants while generating a profit
marketing concept
selling
marketing mix
Customer relationship management
13
At the end of a meal you fill out a form rating the restaurant's food & service. This is ...
an example of market research
an example of the marketing mix
an example of product planning
an example of information utility
14
turning cotton cloth into a shirt
possession utility
time utility
form utility
place utility
15
Providing Customers with goods and services they want
pricing
promotion
market share
selling
16
Which of the following do not belong?
research
persuade
remind
inform
17
Which word does not belong?
credit cards
displays
owner's manuals
advertising
18
Tangible items are...
services
music
intellectual property
goods
19
Trucking and warehousing are examples of
selling
market planning
pricing
channel management
20
What is the percentage of total sales generated by competing companies?
pricing
selling
Market share
target market
