MM Unit 2: Advertising

Demographics include...

When considering a topic, there is the whole truth (both good and bad). Companies will do this to sound good...

Companies are getting very good are microtargeting individuals to buy their product. They might pay attention to:

"Yesterday, I forgot to read my horoscope and today I have such bad luck!" This fallacy is...

"I forgot my pencil today! I'm not going to get a job later in life!" This fallacy is...

You should believe me because everyone else believes me. What logical fallacy is this?

Utilizing emotion and stories to persuade is:

The target market for brightly colored cereal is most likely:

The advertising technique where you should buy a certain product because everyone else is:

Utilizing logic to persuade is:

When an advertisement uses words that don't actually mean anything like 'helps' or 'strengthens', this is:

Companies will not spend money unless they know they will get money back. This is known as:

Utilizing expert opinions or celebrity endorsements to persuade is:

When an advertisement focuses on some ingredient or feature that sets their product apart from the others, this is:

"You cheered for the Chargers this past weekend? A true Packer fan wouldn't do that." This fallacy is...

The argument A=B and B=C, therefore, A=C is known as...

When selling a product, the seller will focus on selling the benefits to consumers.

The features v. benefits of a backpack are...

"Why should I listen to you about the housing crisis? You don't even have a house!" This fallacy is...