Retailing Review

The ____________ Mix is the number and kinds of services offered by a retail establishment

Name that Tune!

The process of subdividing a market into distinct subsets that behave in the same way.

What are the types of retail ownership?

Which type of retail location is a small, freestanding shopping space?

Which of the following is an example of non-store retailing?

A group of stores with a parking lot in front and is not an enclosed shopping area.

Deciding what areas to modify & whether company goods/services meet needs are why companies __.

The group of people most likely to become customers identified by a specific marketing program.

Which of the following must be included in a true multi-channel strategy?

Who is this famous singer from the 90s?

Which of the following is NOT a task that a professional retailer performs?

One retailer's part of total sales of merchandise and services in the retailer's selling area.

Which of the following is a "store-based" retailer?

Which type of online retailer shares experiences with products for potential customers to read?

Retailers help the community by supporting __________ activities.

The presence and movement of people walking around in a particular space. Leads to more sales.

Which type of online retailer shares information about only one company and its products?

What are the three types of channels of distribution?

Strategies used to determine how and where a product will be distributed.

What retail technique is she discussing?

These are examples of ______________

A group of people or companies that have a demand for a product/service and are willing to pay.

Which of the following is an example of a non-durable good?

What is the marketing mix?

A plan showing how a business will offer its products/services to consumers and influence them.

Which of the following is NOT a type of retail ownership?

Which four financial elements do CEOs look at when determining if a market plan is feasible?

Name that Tune!

A summary of how a business incurs its revenues and expenses over a specific accounting period.

Which rapper has changed his name more than his clothes?

Which of the following is NOT a type of retailer?

Which online retailer provides unique, handmade items from artists around the world?

A condition or circumstance that puts a company in a favorable or superior business position.

____________ is the selling of products to the custsomer

Strategies for communicating information about a product to customers.

Which of the following is a key success factor in multi-channel retailing?

Which tool is used to target specific, smaller groups and influence their purchasing decisions?

Retailers help the community by providing ____________ for teenagers and adults.

The facade of a store; room(s) facing the street on the ground floor of a commercial building.

____________ are the goods and services that have monetary value to someone.

We are fortunate enough to enjoy a _ _ in the market which allows us to be number one in sales.

Which job is considered a retailing job?

Which type of retail location is a building that is not connected to other retailers?

What is the main difference between a service retailer and a merchandise retailer?

A large shopping area that is usually enclosed and has lots of parking near the main building.

Strategies for deciding what products to make and sell, packaging, warranties and branding.

Who does not benefit from retailing?

The ___________ Mix is the combination of decisions retailers make to create & operate a store.

Strategies used to price products for sale.

Which type of retail location is a shopping area that has developed without much planning?

Which of the following is a durable good?

The _____________ Mix is often referred to as the 4 P's of marketing.

A financial statement showing how revenues are transformed into net income.

What is multi-channel retailing?

Which of the following is NOT a service retailer?

A statement of the assets, liabilities and capital of a business at a particular point in time.

________ laws or ordinances define and restrict how you can use your business property. 

Name this famous singer!

Location is important in retail because it relies a lot on __ and exposure to target markets. 

The ___________ mix is the type of merchandise that a retailer offers for sale