Final Exam Review

Which is the OLDEST social media platform?

Prices have a direct impact on a firm's bottom line.

Home Depot and PetSmart are examples of ________.

The use of short-term incentives to encourage the purchase or sale of a product or service

Which of the following is NOT a position that a salesperson covers?

creates a cross-channel buying experience that integrates in-store, online, & mobile shopping.

All companies must have salespeople.

Pricing strategies tend to change & evolve as the average product passes through its life cycle

Which of the following is the fastest growing form of direct marketing?

Uses catalogs, direct mail, e-mail, mobile marketing and social media

selling products or services directly to final consumers for their personal, nonbusiness use

Advantages of direct and digital marketing for sellers include all of the following EXCEPT

Paid forms of nonpersonal presentation and promotion of ideas, goods, or services

represents a company to customers by prospecting, communicating, selling, servicing, etc

Multi-level marketing (MLM) is the same as a pyramid scheme.

Which is the newest social media platform?

Which of the following is one of the five major promotion tools?

is the only element in the marketing mix that produces revenue.

Is most likely to include the use of displays, discounts, coupons, and demonstrations

Direct sales is the same as multi-level marketing.

Did you do the reading for class? If not... I would catch up before the exam.

Amazon.com and GEICO approach customers via Web sites or mobile apps. This is an example of

"Pyramid" strategies are illegal.

___ retailers in the United States are growing faster than product retailers.

involves building up a good corporate image and handling unfavorable stories and events

Which of the following would be considered a service retailer?

The term "foot in the door" came from real instances of salespeople putting their feet in doors

refers to the amount of money charged for a product or service.

includes sales presentations, trade shows, and incentive programs.

Many institutions, including retailers, wholesalers, and ________ do retailing.

Multi-level marketing is illegal.

All of the following are benefits of direct marketing for sellers EXCEPT