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Food Choices Quiz Review Flashcards | StudBud
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Food Choices Quiz Review
Food Choices Quiz Review
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Flashcards
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Questions
27
Answers
1
The average television commercial lasts...
45 seconds
20 seconds
10 seconds
30 seconds
2
This advertisement displays which of the following advertising techniques most accurately:
Bribery
Plain Folks
Snob Appeal
Bandwagon
3
Feeling full and being able to focus on other things, is an example of food fulfilling a...
Social Need
Psychological Need
Physical Need
4
Which of the following is the most important influence on our food choices?
Resources
Friends
Family
Media
5
Food stylists use real syrup in pancake advertisements.
True
False
6
What advertising techniques are being used here?
Plain Folks
Magic Ingredients
Repetition
Facts and Figures
7
What advertising techniques are demonstrated here?
Testimonial
Weasel Words
Bandwagon
Plain folks
8
Companies use brand characters to attract children to their products.
True
False
9
Advertisements in magazines and on television are examples of what kind of influence?
Culture
Media
Social
Personal
10
Which of the following is NOT an example of a brand character?
Tony the Tiger
Forrest Gump
Ronald McDonald
Captain Crunch
11
Associating luxurious items with the food product is an example of...
Testimonial
Snob Appeal
Magic Ingredients
Weasel Words
12
McDonald's Monopoly is an example of what type of advertising tactic?
Premiums
Club Membership
Brand Characters
Sweepstakes
13
Premiums are...
all of the above
being part of a club
free gifts with the purchase
contests that you have to buy the product to enter
14
What percentage of food advertisements are for fruits and vegetables?
2%
22%
5%
10%
15
Testimonial is an advertising technique that uses...
None of the above
A fancy looking person using the product
Regular people explaining how good the product is
A celebrity promoting the product
16
Having an active lifestyle would not affect the food you choose to eat.
False
True
17
Food strengthens relationships by bring people together.
True
False
18
What advertising technique is demonstrated here?
Snob appeal
Bribery
Bandwagon
Weasel Words
19
Jingles are...
Pop songs used in advertisements
Annoying phrases that you can't get out of your head
Short, catchy tunes that are easy to remember
Short, simple taglines on print ads
20
Eating to survive fulfills a ...
Physical Need
Psychological Need
Social Need
21
If a product is advertised as "Canada's Favourite" - they are using bandwagon to convince the consumer to buy.
True
False
22
Which of the following is an example of resources that would affect your food choices?
Time
Equipment
Money
All of the above
23
Magic Ingredients is when advertiser...
Tells you over and over again how helpful it is
Shares the science behind the product with you
Uses vague qualifiers when describing the product
Suggests the product has something that makes it very effective
24
Meats are always fully cooked in pictures for food advertisements.
True
False
25
Avante Garde is an advertising technique that...
Exploits a consumers insecurities
Offers something more with purchase
Makes the consumer feel ahead of the times
Claims the product works 100% of the time
26
Food advertisements influence how we select our food.
False
True
27
Terms like "virtually" or "free from" are examples of which kind of advertising technique?
Weasel Words
Bandwagon
Magic Ingredients
Repetition
