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Intro to MARKETING Flashcards | StudBud
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Intro to MARKETING
Intro to MARKETING
20 terms
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StudBud Administration
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21 plays
MARKETING TEST
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
TECHNIQUE SHOWING PRODUCTS BIGGER, BETTER, AND MORE ATTRACTIVE THAN THE REAL ONES.
HEARTSTRING
EXCITEMENT
SCALE
ARE YOU COOL ENOUGH
2
THE PURPOSE OF THIS ACTIVITY IS TO MAKE THE CLIENT FEEL SPECIAL, UNIQUE AND CREATE A DATABASE
BTL
PERSONAL SALES
PUBLIC RELATIONS
DIRECT MARKETING
3
SHOP ASSISTANTS, SALES PRESENTATIONS, DEMONSTRATIONS, AND TALKS ARE EXAMPLES OF:
ON SALE SPECIALS
SALES PROMOTIONS
PERSONAL SALES
SALES MANAGEMENT
4
LOYALTY CARDS, PRODUCT BUNDLING, COUPONS, & DISCOUNTS ARE EXAMPLES OF:
SALES PROMOTIONS
PERSONAL SELLING
ADVERTISING
CONTENT MKT
5
THIS ACTIVITY MUST BE SUPER CREATIVE, ORIGINAL, & ATTRACTIVE BECAUSE IS FOR A FEW PEOPLE.
SALES PROMOTIONS
EXCITEMENT
BTL
FACTS & FIGURES
6
TECHNIQUE SHOWS THAT IF YOU BUY THE PRODUCT YOU WILL BE A BETTER PERSON WITH A BETTER LIFE
IDEAL KIDS
ARE YOU COOL ENOUGH
SCALE
WEASEL WORDS
7
SHOCKING ADS, STREET ADS, ROADSHOWS, FESTIVALS, CONTESTS, & EVENTS ARE EXAMPLES OF:
PERSONAL SELLING
PUBLICITY
BTL
SALES PROMOTIONS
8
THIS TECHNIQUE OF ADVERTISING TELLS THAT EVERYBODY, ALL & EVERYONE USES A PRODUCT.
BANDWAGON
FACTS & FIGURES
EXCITEMENT
FAMILY FUN
9
SET OF WORDS OR PHRASES USED SO MUCH THAT WE DON'T BELIEVE IN THEM
CONTENT WORDS
WEASEL WORDS
CATCHY TUNES
JINGLES
10
KNOWING THE PRODUCT, SHOWING CONFIDENCE & CHARISMA, HANDLING OBJECTIONS ARE:
OBLIGATIONS FOR SELLERS
OBLIGATIONS FOR DESIGNERS
OBLIGATIONS FOR PROMOTERS
OBLIGATIONS FOR DIRECTORS
11
PRESS RELEASES, CONFERENCES, FESTIVALS AND COMMUNITY ACTIVITIES ARE STRATEGIES FOR:
PERSONAL SALES
PUBLIC RELATIONS
SALES PROMOTIONS
PUBLICITY
12
THIS TECHNIQUE ASSOCIATES THE BUSINESS WITH AN APPEALING CARTOON CHARACTER
CELEBRITY SPONSOR
CUTE CELEBRITY
STAR POWER
LOGOS
13
THIS TECNIQUE OF ADVERTISING SHOWS NUMBERS, FACTS, & PERCENTAGES TO PERSUADE BUYERS
FACTS & FIGURES
ARE YOU COOL ENOUGH
STAR POWER
HEARTSTRING
14
CATALOGS, MAGAZINES, E-MAILS, INFOMERCIALS ARE EXAMPLES OF:
DIRECT MARKETING
PUBLIC RELATIONS
BTL
PERSONAL SELLING
15
THIS IS WHEN THE MEDIA TALKS ABOUT YOUR PRODUCT OR SERVICE AND YOU CAN'T CONTROL THE INFO.
PUBLICITY
MARKETING
PUBLIC RELATIONS
ADVERTISING
16
THE OBJECTIVE OF THIS ACTIVITY IS TO OFFER VALUABLE, & ATTRACTIVE INFORMATION TO CUSTOMERS
BTL
SALES PROMOTIONS
PUBLIC RELATIONS
CONTENT MARKETING
17
THIS TECHNIQUE SHOWS THE AUDIENCE THE USERS OF A PRODUCT HAVING THE TIMES OF THEIR LIVES.
COOL ENOUGH
EXCITEMENT
IDEAL FAMILY
AMAZING TOYS
18
NAME OF THE STRATEGY THAT FOCUSES ON CREATING EMOTIONS AND MOVING FEELINGS.
HEARTSTRING
BANDWAGON
EXCITEMENT
FACTS AND FIGURES
19
SIMPLE, MEMORABLE, TIMELESS, VERSATILE, RELEVANT & APPROPRIATE ARE:
LOGO TYPES
LOGO PRINCIPLES
LOGO IDEAS
LOGO STYLES
20
THIS IS THE SCIENCE AND ART OF SATISFYING THE CUSTOMER'S NEEDS AND DESIRES
MARKETING
PUBLICITY
DIRECT MKT
ADVERTISING