SEM 1 UNIT TEST

The basis for the licensing process is

Which of the following positions is not a sport marketing position

How does event marketing differ from sport marketing

A person responsible for matching up corp. w/ events that reach a target market has a career in

When a pro football expansion team is set in a community, the economic impact might result in

Athletes are often considered to be particularly effective promoting products related to their

One of the main differences b/w pro and amateur athletes is that for the pros, the game is

Which of the following usually is a characteristic of the sport/event industry

What type of sporting goods are you purchasing when you buy a Lakers hat.

Which is true of Event Marketing

A baseball game broadcast on the radio is an example of

the main that many colleges sell the naming rights for their new football stadiums

The NCAA and the Professional Golfers' Association are examples of

The team name, mascot & logo are important elements that a SE comp uses to create & maintain

The core benefits to customers who purchase sport products include entertainment, health, and

Most sport/event products are classified as

A celebrity who is paid to use a product & talk about how good it is during an infomercial

A characteristic of an event is that it is produced and consumed

One characteristic of event marketing involves promoting and selling a

the main reason that large businessess buy the naming rights to a new SE facility is because it

Which of the following is an example of marketing the sport event

Which of the following is an example of a licensed product

Tatiana takes her lucky tennis racket to be restrung. Which SE products is she consuming:

A unique characteristic of the sport industry is that it seeks to attract markets that

Team-related factors that affect brand equity include

Which one is an example of a celebrity endorsing an event simply by being associated with it

Professional sports teams benefit their surrounding community by

Which one involves writing press releases & organizing news conferences for a sport organizatio

What do the unorganized participants in sports have that the organized participants do not have

Wrigley Field earned a rep as one of the best places to watch a MLB game. This is called brand

Proper exploitation of sport/event sponsorships encourages

If Pepsi is the only soft-drink sponsor of your favorite team, Pepsi is considered a(n)

Which one helps create the excitement & enthusiasm that make the games what they are

The Charlotte Motor Speedway is an example of which category of Sports

The relationship between a sponsor and a sport entity is often described as a

What are royalties

What might a sports organization offer a business to motivate that business to sponsor an event

Which one involves responsibility for a sport organization's licensing activities

Which of the following sport/event products is a nonsport event

Which of the following is an example of ambush marketing