Products overview

Question 1

Giant retail outlets that carry food and non-food products found in supermarkets as well as routinely purchased products

Accepted Answer

big box or superstores

Question 2

Which one of these is NOT an example of a product line being over extended

Accepted Answer

All of these are examples of an overextended product line

Question 3

Self-service general-merchandise stores that offer brand name and private brand products at low prices

Accepted Answer

Discount Stores

Question 4

The decisions and activities that make products available to consumers when and where they want to purchase them

Accepted Answer

Distribution

Question 5

Intensity of Market coverage - Using only some available outlets in an area to distribute a product

Accepted Answer

Selective distribution

Question 6

An inventory management approach in which supplies arrive just when needed for production or resale

Accepted Answer

Just in Time (JIT)

Question 7

Which one of these is NOT one the three main purposes of branding

Accepted Answer

To become well known on digital and social media and

Question 8

Which one of these is NOT a type of consumer marketing

Accepted Answer

All of these are a type of consumer marketing

Question 9

Large retail organizations characterized by a wide product mix & organized into separate departments

Accepted Answer

Department stores

Question 10

Intensity of Market coverage - Using all available outlets to distribute a product

Accepted Answer

Intensive distribution

Question 11

A small self-service store that is open long hours & carries a narrow assortment of products, usually convenience items

Accepted Answer

Convenience stores

Question 12

All the organizations & activities involved with the flow & transformation of products from raw material - end consumer

Accepted Answer

Supply chain

Question 13

Marketing products to ultimate consumers through personal sales presentations at home or in the workplace

Accepted Answer

Direct selling

Question 14

A large specialty store that focuses on a major product category & competes on the basis of low prices & availability

Accepted Answer

warehouse clubs

Question 15

A form of selling where products are presented to TV viewers, encouraging them to order through toll-free numbers

Accepted Answer

Television home shopping

Question 16

A group of closely related product items

Accepted Answer

product line

Question 17

Delivering content through the internet to a computer or other device

Accepted Answer

Digital distribution

Question 18

large, self service stores that carry a long complete line of food products, along with some non-food items

Accepted Answer

Grocery stores

Question 19

A relatively inexpensive item that merits little shopping effort - usually bought without much planning

Accepted Answer

convenience product

Question 20

Intensity of Market coverage - Using a single outlet in a fairly large geographic area to distribute a product

Accepted Answer

Exclusive distribution

Question 21

Stores that carry a narrow product mix with deep product lines

Accepted Answer

specialty retailer

Question 22

A business product is used to manufacture other goods, services, resell,or facilitate an orgs operations

Accepted Answer

True

Question 23

Which one of these is NOT a marketing channel utility

Accepted Answer

All of these are marketing channel utilities

Question 24

Which one of these is NOT a reason firms increase the depth of a product line

Accepted Answer

To become social media influencers

Question 25

Which one of these terms is not a classification for consumer products

Accepted Answer

overlooked

Question 26

A core product consists of a product's fundamental utility or main benefit

Accepted Answer

True

Question 27

A type of marketing where an organization provides a catalog for customers to make selections & place orders

Accepted Answer

Catalog marketing

Question 28

The use of a variety of marketing channels to ensure maximum distribution

Accepted Answer

Multichannel distribution

Question 29

Supplemental features provide added value or attributes in addition to product's core utility

Accepted Answer

True

Question 30

Four stages of the product life cycle

Accepted Answer

introduction, growth, maturity, decline

Question 31

A particular item for which consumers search extensively and are reluctant to accept substitutes

Accepted Answer

specialty product

Question 32

Stockpiling enough inventory to be able to continue manufacturing or selling in case of supply distribution

Accepted Answer

Just in case (JIC) management

Question 33

Which one of these is not branding strategies

Accepted Answer

all three are branding strategies

Question 34

Placing two or more brand names on a product or its package

Accepted Answer

co-branding

Question 35

The methodical search for new product ideas is idea generation

Accepted Answer

True

Question 36

Managing the efficient & effective flow of materials, products and information from the point of origin to consumption

Accepted Answer

Logistics management

Question 37

Changing one or more of a product's characteristics

Accepted Answer

product modification

Question 38

A product that requires comparison shopping because it is usually more expensive than a convenience product

Accepted Answer

shopping product

Question 39

Using different brand names for different products

Accepted Answer

Individual Branding

Question 40

The first stage of a product's life cycle where the product is initially released and sales start at zero

Accepted Answer

introduction

Question 41

A product unknown to the potential buyer or a known product that the buyer does not actively seek

Accepted Answer

unsought product

Question 42

Section of the product life cycle where sales rise rapidly

Accepted Answer

growth

Question 43

Developing and maintaining adequate assortments of products to meet customers needs

Accepted Answer

Inventory management

Question 44

Marketing several different products under the same brand name

Accepted Answer

Family branding

Question 45

Which one of these is NOT a type of consumer marketing

Accepted Answer

all of these are a type of consumer marketing

Question 46

Commercialization is fully introducing a product into the market

Accepted Answer

True

Question 47

All products that an organization sells

Accepted Answer

product mix

Question 48

A consumer product is bought to satisfy an individual's personal wants or needs

Accepted Answer

True

Question 49

The performance of marketing-related activities by telephone

Accepted Answer

Telemarketing

Question 50

Atmospherics are the physical elements in a stores design that appeal to consumers' emotions & encourage buying

Accepted Answer

True

Question 51

The time needed to complete a process is cycle time

Accepted Answer

True

Question 52

Processes to obtain resources to create value through sourcing, purchasing & recycling including materials & info

Accepted Answer

Procurement

Products overview

Questions 52

Products overview

Questions 52