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MKT 361- Ch1 Flashcards | StudBud
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MKT 361- Ch1
MKT 361- Ch1
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Flashcards
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Practice quiz
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Questions
7
Answers
1
Which of these is NOT one of the seven myths of SMM?
SMM is too time-consuming
SM is expensive
There is no return on investment on SMM
Social media is just a fad.
2
SM marketers can influence what people say and think about their brands, and they can control the conversation entirely
True
False
3
Social media marketing is based in part on age-old concepts of community
True
False
4
Which aspect distinguishes SMM from traditional marketing?
It uses the power of technology to facilitate targeting and tracking
It allows companies to develop trusting relationships with their audience.s
All above.
It allows customer contribution
5
SMM
refers to the process of gaining website traffic or attention through social media sites
True
False
6
Which of these is NOT an important aspect to social media marketing?
Finding ways for fans to share a brand's message
Developing two-way online conversations
Creating buzz through content to attract attention
Controlling the responses of unhappy audience members
7
Social media marketing is a form of which type of marketing?
Search engine
Retail display
Word of mouth
Broadcast media
