Marketing quiz

Question 1

Q13 .Good competition help in

Accepted Answer

Improved customer service service

Question 2

Q 2. Select an appropriate definition of Want

Accepted Answer

Needs directed to the product

Question 3

Q4. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, __

Accepted Answer

customer satisfaction

Question 4

Q1. The following is not a type of Marketing Concept

Accepted Answer

The supplier concept

Question 5

Q 10.. Marketing Mix is the most visible part of the marketing strategy of an organization

Accepted Answer

TRUE

Question 6

Q 19. The marketing concept which aims to increase profit from economies of scale

Accepted Answer

Production concept

Question 7

Q 5. Which one of the following sets represents 4C’s of the marketing mix?

Accepted Answer

Customer solution, cost, convenience, communication

Question 8

Q 18. THE MAJOR DRINKING WATER MARKTER IS TO TRY WATER IN ALUMINIUM CANS TO IMPROVE RECYCLING & REDUCE PLASTIC USAGE

Accepted Answer

PEPSI

Question 9

Q 9. A cluster of complementary goods and services across diverse set of industries is called as _____________

Accepted Answer

Meta market

Question 10

Q 12 .USP stands for

Accepted Answer

Unique Selling Proposition

Question 11

Q3.If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ period.

Accepted Answer

Societal Marketing

Question 12

Q 6. Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and

Accepted Answer

Production concept

Question 13

Q1.Meaning of cross selling is

Accepted Answer

selling to existing customers

Question 14

Q 20. Focuses on building long-term relationships with customers.

Accepted Answer

relationship selling

Question 15

Q15. Promotion in marketing is

Accepted Answer

selling the product through various means

Question 16

The ________ concept holds tht consumers &businesses, if left alone, will not buy enough of d organization's products

Accepted Answer

Selling

Question 17

Q 7. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to

Accepted Answer

Customer perceived value

Question 18

Q11.In ________ consumers may share a strong need tht cannot be satisfied by an existing product

Accepted Answer

Latent demand

Question 19

Q 18 .Businesses that sell primarily to other businesses are in the _________ market.

Accepted Answer

B2B

Question 20

Q 17. Bill Gates and Warren Buffett spent a shift working together in a fast food joint. Where did they work ?

Accepted Answer

Dairy queen

Questions 20