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Marketing Fundamentals Flashcards | StudBud
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Marketing Fundamentals
Marketing Fundamentals
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Test your knowledge on the basic concepts and strategies of marketing
Flashcards
21 cards
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Questions
21
Answers
1
Which is a distribution method?
Advertising
Product design
Direct sales
Market research
2
What is a key benefit of distribution channels?
Less competition
Fewer customers
Wider reach
Increased costs
3
What is a benefit of online channels?
Higher costs
Limited audience
Global reach
Less competition
4
Which is a type of promotion?
Sales promotion
Distribution planning
Market analysis
Product development
5
What is a challenge of distribution?
Market research
Inventory management
Customer satisfaction
Brand awareness
6
Which is NOT a P of marketing?
Product
Promotion
Price
Profit
7
Which P focuses on customer needs?
Price
Product
Promotion
Place
8
What is the goal of promotion?
Increase awareness
Limit sales
Simplify distribution
Reduce costs
9
True or false: Promotion is one of the 4 P's.
False
True
10
What is a key factor in pricing?
Distribution channels
Customer service
Market demand
Product features
11
Which is a form of promotion?
Distribution
Manufacturing
Retailing
Advertising
12
Which is a pricing strategy?
Market segmentation
Product placement
Penetration pricing
Brand loyalty
13
Which is a type of indirect channel?
Online store
Retailer
Direct sales
Manufacturer
14
Which is a distribution strategy?
Exclusive distribution
Market segmentation
Brand positioning
Customer loyalty
15
True or false: Price is one of the 4 P's.
False
True
16
What does 'Product' include?
Distribution methods
Features and benefits
Market research
Sales strategy
17
What does 'Place' refer to?
Customer service
Product design
Location of sales
Advertising strategy
18
What is the role of pricing?
Increase production
Limit sales
Reduce competition
Attract customers
19
Which channel is direct distribution?
Retail stores
Online sales
Distributors
Wholesalers
20
What does 'People' refer to?
Product features
Market trends
Sales channels
Staff and customers
21
Which is a promotional strategy?
Customer feedback
Supply chain
Inventory management
Public relations
