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Market research
Market research
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Flashcards
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Questions
10
Answers
1
when there is a GAP in the market
is good because there are no competitors
there is not a product that satisfies the needs of customers
is not good because there are competitors
there are a lot of competitors
2
The 5 steps of the marketing process are
Marketing research, SWOT analysis, market mix, monitoring, evaluating
market research, primary research, secondary research, SWOT and marketing
marketing segmentation, Income, Family status, Life stage, Interests
Market research, SWOT analysis, marketing mix, monitoring, evaluating
3
To obtain information about the market and gain a competitive advantage the company must do the
market segmentation
Swot analysis
marketing research
market research
4
WHAT IS MARKETING?
process that aims to create the right people for the right product
it is the identification of the needs and wants of customers
process that aims to sell the right product/service to the right people
a tool for the market research
5
Market segmentation is important to adapt your marketing to the right people
True
False
6
You are a luxury hotel on a hill in Tuscany, ideal to relax. With higher probability you will
address to backpackers
address to families with children
address to groups of students
address to wealthy retiree people
7
secondary market research looks for statistics and records
False
True
8
primary market research is also called field research
False
True
9
what is a target market?
the products that the company wants to sell
the market in which the company operates
the customers that the company wants to reach
the field in which the company carries out the market research
10
market research and segmentation are important
to adopt the right marketing strategies for the company's ideal customers
to invest in the right marketing strategies
to sell more and before others competitors gaining competitive advantage
not to waste resources on activities that don't fit the company's services
