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SEM - CH 5 MIM Pre-Assessment Flashcards | StudBud
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SEM - CH 5 MIM Pre-Assessment
Ethical research involves
An algorithm
SEM - CH 5 MIM Pre-Assessment
6 terms
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Understanding Marketing Concepts
Flashcards
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Questions
6
Answers
1
An algorithm
is confusing data
is music
is a detailed set of instructions for sorting data
is a type of response
2
Ethical research involves
gathering consumer private and personal info for other uses
all of these
gathering and reporting data paying clients want to hear
reporting all information accurately and objectively
3
Data mining is
all of these
defining a problem
compiling a report
digging up data
4
Syndicated research is
all of these
conducted by independent companies
conducted for one specific client
conducted by client-side researchers
5
Price points are
the sale price
a range of prices
the lowest price
the highest price
6
A customer's lifetime value is
how often the customer makes a purchase
the predicted profit earned from the customer
all of these
the frequency of visits to a company's website
