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Duplicate of Principles of Marketing Flashcards | StudBud
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Duplicate of Principles of Marketing
Duplicate of Principles of Marketing
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A #DECA practice quiz
Flashcards
46 cards
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Questions
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Answers
1
An employee who is always ready and willing to work is showing
empathy.
creativity.
industriousness.
initiative.
2
A good example of casually operated group is a
football team selecting a strategy or play
football team running laps around the field.
few friends tarting a football camp.
few friends talking about football.
3
Before you can perform new tasks, you should first read the instruction manual so you can
apply the directions in reverse order.
use shortcuts to complete the tasks quickly.
perform the tasks in order that you think works best.
follow the written directions in the proper sequence.
4
Every business must accomplish which of the following
Issue corporate bonds
Trade or sell business assets/property
Produce or provide goods/services
Obtain venture capital
5
Employees who get recommendations from previous employers benefits the workers by
increasing their employability.
increasing the minimum wage.
helping them qualify for benefits.
elimination the need for a résumé.
6
One of the benefits of being assertive people
feel in control of their careers.
put forth all of the effort in relationships.
worry about doing something they do not want to do.
let people walk all over them.
7
Which of the following is a relevant question for a job applicant to ask during an interview:
What is your annual salary?
What type of training do you provide for this position?
Are there any good restaurants nearby?
Why didn't the sales department meet its goals last month?
8
The question, "Who is experiencing the conflict ?" can provide insight about the
other person's personality.
core issue surrounding the disagreement.
type of disagreement that is occurring.
importance of the relationship.
9
Individuals charging only the amount they can afford to pay in full every month is
a way to avoid identity theft.
the wise use of credit.
making a cash transaction.
saving money for the future.
10
Which of the following is a characteristic of an efficient accounting system:
High-accessibility
Results-oriented
User-friendly
Maintenance-free
11
Which of the following is a benefit of maintaining a positive attitude
Enjoying better personal relationships
Having better luck
Making fewer mistakes
Earning fame and money
12
During brainstorming, should participants be allowed to add new ideas to another's idea?
Yes, because other participants' ideas can trigger new ideas
No, because it can be seen as a poor evaluation of the idea
Yes, because ideas that are not realistic should be modified
No, because using someone else's idea is considered stealing
13
What function of money enables a person to save his/her wealth until it is needed?
Store of value
Medium of exchange
Incentive
Unit of measure
14
What is an important aspect of fulfilling a company's brand promise?
To use touch points to create positive customer experiences
To make different rules for different types of customers
To create other trade characters for other market segments
To change the company's slogan on a regular basis
15
Which of the following are types of lending investments:
Certificates of deposit, stocks, and real estate
Money market accounts, certificates of deposit, and bonds
Savings accounts, collectibles, and stocks
Bonds, certificate of deposits, and collectibles
16
A supervisor e-mails his/her staff members to inform them about a mandatory meeting. This is
external networking.
lateral interaction.
downward communication.
invasive messaging.
17
Why should employees possess adequate product knowledge in order to handle customers inquiries?
To organize inventory
To sell successfully
To Plan effectively
To develop promotions
18
What type of customer expects immediate service regardless of the circumstances?
Dishonest
Impatient
Suspicious
Slow/Methodical
19
What do environmental distractions to active listening include?
Poor lighting and noise
Strong opinions about the topic
Personal matters that cause us to worry
The speaker's appearance and manner
20
One of the most effective ways for employees to communicate with management is to
drop notes in a suggestion box.
talk to management personnel during their lunch times.
give their messages to friends of management.
call management personnel at home.
21
If a message recipient has furrowed eyebrows the emotional response that s/he is showing is
anger.
sadness.
joy.
nervousness.
22
As an employee, you can help your company build positive customer relations by
identifying a target market.
conducting market research.
reporting customer feedback.
making strategic planning decisions.
23
How are prices used in our economy?
To provide equilibrium in the market
To encourage excess supply
To encourage excess demand
To ration limited resources
24
What type of correspondence is when you send several letters to companies asking about products
An inquiry
A short report
A proposal
An application
25
Which of the following is not a reason why people resist change
Lack of confidence
Fear
Trust
Contentment
26
An economic good or service that is scarce is one that is
in limited supply.
not test marketed.
readily available.
not made in America.
27
What are the legal documents that certain businesses must obtain in order to operate?
Copyrights
Monopolies
Patents
Licenses
28
What type of partnership arrangement might restrict a partner's liability?
"S"
Limited
Close
Franchise
29
With a shared vision, team members are much more likely to
reach their personal life goals.
earn raises and promotions.
come up with creative ideas and solutions.
leave the organization for a new job.
30
Susie is upset because her coworkers say she doesn't do her share. This is the result of
negative feedback.
cooperation.
lack of skill.
consideration.
31
As a team member, should you try to encourage others on the team?
Yes, this will help your fellow team members.
No, management should encourage the team members.
Yes, share praise you receive for your own work.
No, this isn't part of your role as a team member.
32
When you exhibit self-confidence, you are showing others that you
have a superior attitude.
value others' opinions more than your own.
are inflexible.
believe in your own abilities.
33
A fixed value in a mathematical formula and the speed of light in science are examples of
utility.
the marketing concept.
layaway.
constants
34
What should a business employee do after taking a telephone message for a coworker?
Write an inquiry
File the information
Thank the caller
Contact a supervisor
35
Which of the following is an advantage of practicing effective human relations skills at work
Decreased customer loyalty and patronage
Decline in employee morale
increased employee absenteeism
Increased employee loyalty
36
To make sure he develops a realistic personal budget, Marcel should always
a pay his bills on time.
verify his past credit rating.
consult with a bookkeeper.
track and record his expenses.
37
Which of the following economic systems encourages competition in business
Market
Communist command
Socialist command
Traditional
38
To satisfy customers, employees should respond to customer complaints in a(n) ____ and ____ way
courteous, timely
innovative, tactless
reactive, efficient
understanding, leisurely
39
Eva purchased her favorite television show to watch. Which economic activities is Eva doing
Production
Distribution
Consumption
Exchange
40
Which of the following statements about wholesale trade businesses is true
They operate from a variety of business premises.
They operate only from mail-order warehouses.
They operate only from distribution centers.
They operate in areas convenient consumers.
41
Written communications in business should
use technical language.
be totally impersonal.
use long, informative sentences.
be clear and easy to understand
42
Which is the correct way to send a business letter to someone you don't know the name of:
Dear Accounting Department
Dear Madam
Dear Sir
Dear Accounting Manager
43
What might an employee receive from a business for routinely helping customers well?
An honorarium
A suspension
A promotion
A gratuity
44
Employees who act in a responsible manner on the job can help to create ____ for the company.
goodwill
problems
capital
goals
45
Which of the following is an example of tax liability
Amount due on an inheritance
Deduction for a charitable contribution
Value of an exemption
Interests paid on a mortgage
46
What can a company do to increase productivity by improving their employees quality of work
By meeting customers' needs
By following regulations
By paying fair salaries
By developing new products