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M2 Marketing 1 Review Flashcards | StudBud
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M2 Marketing 1 Review
M2 Marketing 1 Review
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Answers
1
The integration into a movie or television show of a product.
Product Placement
Sales Promotion
Advertising
Native Advertising
2
The main purpose of marketing is
Satisfying Customer Needs
To analyze research
Improving brand recognition
Maximizing profit
3
Costs directly related to carrying inventory that are part of inventory management.
Publicity
Lead Time
Carrying Costs
Stock Needs
4
Jimmy tried to sell hoodies but had a large amount left unsold. This is
A Surplus
Equilibrium
A Shortage
Sad
5
Which is the most productive?
14 Sweatshirts in an Hour
150 Sweatshirts in 10 Hours
66 Sweatshirts in 6 Hours
42 Sweatshirts in 3 Hours
6
What is Law of Demand?
When the price goes up, demand goes up.
When the price goes up, demand goes down.
Point at which supply and demand curves intersect.
When the product is demanded more than it is supplied.
7
What is personal selling
When you buy something at a store
When aliens sell you something
Direct contact between seller and buyer
When you buy something online
8
This color is associated with love, terror, and easily grabs the attention of others.
Black
Purple
Green
Red
9
What is not a good packaging idea?
Easy to Open Caps
Celebrities on the Box
Unrecyclable Materials
Unbreakable seals
10
What is Marketing?
A business involved in making the product/service available.
The action of promoting and selling products or services
A group of similar products with slight differences
Group of consumers that a business wants to reach
11
What can discretionary income buy?
Rent
Necessary food for the month
Red Sox Tickets
Water for the month
12
Gender, Race, Religion, Age are all
Market Strategies
Marketing Concepts
Demographics
Marketing Mixes
13
The main idea of a budget is to...
Analyze customer behavior
Assess current and future revenues and expenses
Analyze assets/liabilities
Understand risk
14
Maslow's Triangle explains...
Demographics Purchases
Esteem is more important than physiological
Needs v. Wants
Self Actualization is more important than safety
15
This color reminds customers of peace, reliability, and is usually associated with males.
Blue
Green
Black
White
16
This color reminds customers of health, tranquility, and nature.
Red
Blue
White
Green
17
What do the 4 P's of Marketing form?
Market Segmentation
Marketing Mix
Market Business
Market Strategy
18
Keep minimal amount on hand at all times. (Materials are made for the next order.)
All of the above
Perpetual Inventory
Just in Time Inventory
Periodic Inventory
19
Which of the following isn't a rational expense?
Food for the month
Zebra Cakes
Utilities
Phone Bill
20
The difference between a B2B and a B2C transaction is that...
B2C will indirectly reach the customer
B2B will directly reach the customer
B2B will indirectly reach the customer
B2C will directly deal with another supplier
21
Publicity is
Performed by the company
Not a source of revenue
Free
Costly
22
Creating an illusion for customers. 3 Payments of $29.99 instead of $89.97.
Psychological Pricing
An interesting form of pricing.
Volume Pricing
Prestige Pricing
23
Public Relations focuses on
Providing discounts
Creating a positive public image
Developing Ads
Writing newsworthy articles
24
A 2020 Tesla Model S is a _________________ compared to a 1995 manual Honda Civic.
Enhanced Product
Product
Basic Product
Product Line
25
Individual or business provides products, services, or financial support for a sports team or venue.
Sponsorship
Endorsement
Corporation
Partnership
26
Point at which supply and demand curves intersect.
Equilibrium
Shortage
Break Even Point
Surplus
27
This color is generally associated with strength, power, and confidence.
Green
Yellow
Blue
Black
28
Which of the following isn't a startup cost for a restaurant?
Refrigerator
Artwork for the Walls
Land
Oven
29
Marvel reaches out to a specific group of their fans for a new Doctor Strange movie, otherwise known as their
Target Market
Fan Club
Market Segment
Audience
