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Cahpter 10 Product concepts Flashcards | StudBud
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Cahpter 10 Product concepts
Cahpter 10 Product concepts
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A marketing quiz on product concepts.
Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
Consumers expect all products in a line are about equal quality.
False
True
2
A product bought to satisfy an individual's personal wants
Industrial product
Consumer product
Business product
3
Burial plots would be an example of:
Shopping product
Unsought product
Specialty product
Convenience product
4
Consumers will want to compare and contrast with others before they make a purchasing decision.
Business products
Shopping products
Convenience products
Specialty products
5
The number of product items in a product line is called:
Width of the product mix
Breadth
Product line depth
6
When all packages have a common look, it is called:
Standardized Components
Product mix
Package uniformity
7
A relatively inexpensive item that claims little shopping effort.
Shopping product
Convenience product
Specialty products
8
Specialty products are divided into homogeneous and heterogeneous.
False
True
9
A product line is defined as:
A product unknown to the potential buyer.
All the products an organization sales.
A group of related product items.
10
Version of a product designated as a distinct offering among an organization's products.
Product line
Product mix
Unsought product
Product item
