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Week 1 Intro to marketing Flashcards | StudBud

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Which of the following concepts calls for sustainable marketing?

How can consumers' needs and wants be fulfilled?

Week 1 Intro to marketing

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Questions 6

Answers

1
How can consumers' needs and wants be fulfilled?
Market offerings
Demand
Desire
Value
2
Which of the following concepts calls for sustainable marketing?
the product concept
the selling concept
the societal marketing concept
the marketing concept
3
According to the marketing process, what is the first step?
Designing a customer-driven marketing strategy.
Capturing value from customers to create profits and customer equity.
Engaging customers, building profitable relationships & creating delight
Understanding the marketplace and customer needs and wants
4
Which of the following marketing orientations may yield the unintended consequence of aggressive selling?
Marketing Orientation
Product Orientation
Sales Orientation
Social Orientation
5
Marketing, more than any other business function, deals with ________.
Advertising
Customers
Products
Sales
6
We said selling ≠ marketing. Which of the following is a difference between the marketing concept and selling concept?
Marketing focus on short-term sales, selling longterm customer relationship
Marketing concept focuses on customer needs, selling on existing product
marketing concept focuses on customer conquest, selling on customer segment
Marketing takes an inside-out perspective, selling outside-in perspective