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Product Planning and Development Flashcards | StudBud
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Product Planning and Development
Product Planning and Development
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StudBud Administration
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marketing essentials text chapter 30 review
Flashcards
22 cards
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Practice quiz
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Questions
22
Answers
1
a manufacturer's technique for helping retailers maximize shelf space use
product planning
customer acceptance
planogram
product mix
2
test marketing in a specific geographic area is an indispensable part of product development
false
true
3
a business's group of closely related products
product width
product line
product item
product mix
4
a cat food started with one flavor. It now has four additional flavors. this is a line ????
mix
depth
modification
extension
5
low cost method for adding to businesses product line by slightly changing an existing product
extension
deletion
modification
6
a time when companies match their objectives against the idea for a new product
generating ideas
screening ideas
customer acceptance
product planning
7
A manicure, a karate lesson, and a pencil are all products
true
false
8
to change slightly or partially
screening ideas
obsolete
modify
regionalize
9
a product has several competitors. The company uses promo messages that remind. what stage?
introduction
growth
maturity
decline
10
includes decisions about all features and services needed to sell a product
generating ideas
product planning
customer acceptance
screening ideas
11
studying sales information is one way to evaluate this
customer acceptance
product planning
product line
planogram
12
To restrict sales of a declining product to certain local areas
screening ideas
modify
regionalize
obsolete
13
trying to create a product image that will appeal to the appropriate target markets. this is?
product development
product extension
product modification
product positioning
14
a store offers 527 signature, business, & novelty stamps & 64 colors of ink. store offers great
product width
product depth
15
a specific model, brand, or size
product mix
product line
product width
product item
16
a reason to drop a product when it is out of date
modify
obsolete
customer acceptance
regionalize
17
the number of different product lines a business sells
product width
product mix
screening ideas
product line
18
a product ???? includes all products a company makes or sells
modification
mix
extension
depth
19
developing business proposals is the next step in the development process after screening ideas
true
false
20
a product is very popular & competitors work to create a comparable product. what stage is it?
growth
decline
maturity
introduction
21
a company discounts a product & uses advertising terms like "compare & save". what stage is it?
maturity
decline
growth
introduction
22
the stage when businesses make decisions about packaging, labeling, & distribution
developing the product
screening ideas
generating ideas
developing business proposal
