Advertising

Question 1

There will be a short assessment during finals covering Advertising, Branding and Packaging.

Accepted Answer

True

Question 2

A form of Non-Personal promotion paid for by a company or sponsor.

Accepted Answer

Advertising

Question 3

This type of advertising targets other businesses who then sell to the end user / consumer.

Accepted Answer

B2B

Question 4

This type of advertising targets the end user / consumer.

Accepted Answer

B2C

Question 5

This type of promotion is designed to increase sales of a product or service.

Accepted Answer

Product Advertising

Question 6

There are ____ blue days left after today (including Finals)?

Accepted Answer

4

Question 7

When Shaquille makes an ad for Buick

Accepted Answer

Spokesperson, Celebrity Endorsement

Question 8

Sometimes, advertising may have a negative message or idea!

Accepted Answer

True

Question 9

When an advertisement ONLY shows people having fun or doing good things.

Accepted Answer

Institutional Advertising

Question 10

The purpose of advertising is to relay ______ information to the consumer:

Accepted Answer

Store locations, Price, Features, Benefits

Question 11

The example from class of a company advertising a negative message was?

Accepted Answer

Abercrombie & Fitch

Question 12

An example of a B2B business is:

Accepted Answer

Costco, Cash & Carry

Question 13

When advertisers don't give you the full story about their product.

Accepted Answer

Omission

Question 14

This type of promotion is intended to generate goodwill towards the company:

Accepted Answer

Institutional Advertising

Question 15

Ads that draw you into a story and make you feel good.

Accepted Answer

Heart Strings

Question 16

Your favorite sports star or celebrity is telling you that their product is the best!

Accepted Answer

Star Power

Question 17

An example of a business that uses Institutional Advertising is:

Accepted Answer

McDonald's, Anheuser-Busch, Tom's Shoes

Question 18

Ads that use words that can mislead viewers.

Accepted Answer

Weasel Words

Question 19

When advertisers make a product look bigger or smaller than it actually is

Accepted Answer

Scale

Questions 19