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[s25] mktg330 - conceptual project Flashcards | StudBud
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[s25] mktg330 - conceptual project
[s25] mktg330 - conceptual project
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Reviewing expectations for conceptual project.
Flashcards
12 cards
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Practice quiz
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Host live
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Questions
12
Answers
1
Choose the option that best describes the objective of the
conceptual project
in MKTG330.
Students write a 500-word reflective essay on the topic "retail today"
Students create a virtual presentation pitching MKTG330 to future students
Teams create a marketing plan for a hypothetical retail concept
Teams lecture to an audience of MBAs on a topic chosen from MKTG330
2
The final submission materials are a 2-page business plan and verbal presentation; both of which have required "drafts"
False
True
3
How can teams gain an "
Excellent
" score on the rubric for "
Style/Presentation
"?
Creating a unique, 6-page business plan template
A concise, direct, well-formatted, and professional delivery of content
Relying on close-up magic and a tightly choreographed musical number
Being "too cool for school" when presenting your project to the class
4
The
best resource(s)
to assist us in completing this project is/are...
Dr. B's feedback and guidance and support from your coach
Our peers; learn and teach one another, and be successful!
External resources like the Global Trends Report, Mintel, etc..
The course lectures, Canvas pages, and linked articles/readings
5
Which of the following options accurately reflects the timeline and important meetings for this project?
6 week project, with multiple in-class workdays and meetings with coaches
12 week project, completed completely outside of class time
4 week project, with in-class workdays for practice presentations only
A 2-week total immersion wilderness retreat with only your team and coach
6
Who will students be presenting their ideas to at the conclusion of the project?
Dr. B, Marketing Faculty, and the XU American Marketing Association
Dr. B and a group of professional coaches/mentors
The CMOs of Kroger, 84.51, P&G, and Kellogg
Lionel Richie, Luke Bryan, and Carrie Underwood
7
How can teams gain an "
Excellent
" score on the rubric for "
Strategic Thinking
"?
Using a lot of business terms like "innovation", "synergy", and "big data"
Fully adhering to formatting requirements and business professionalism
Using robust research and course concepts to support key decisions
Relying on your business intuition to create a concept that is unique
8
How can teams gain an "
Excellent
" score on the rubric for "
Originality and Uniqueness of Concept
"?
A highly original, creative concept that fills competitive "white space"
Asking ChatGPT, "Create a cool retailer for my favorite marketing class"
Using an idea from your coach's "Big Book of Billion Dollar Businesses"
Creating a derivative retailer from an existing, highly successful retailer
9
Each concept has required analyses. However concepts are unique & vary in emphasis on certain analyses & recommendations
False
True
10
Which of the following options is
TRUE
regarding an "appendix" for your business plan submission?
We don't need an appendix, but are required to have a Table of Contents
We need an appendix that has a PESTL and Porter's Five Forces analysis
We do not need an appendix for the business plan submission
We need an appendix with references, data, and visuals of marketing ideas
11
Students will be evaluated across
8 criteria
outlined in a rubric available to students on Canvas.
True
False
12
The final project is worth a total of ____ towards your final grade.
50 points
100 points
75 points
1,000,000 points
