What are the three related concepts to marketing:

Markets, Human needs and wants, Value and satisfaction

The asset-led marketing is focused on:

Focusing on the firm`s strengths

What is the relation between the marketing department and Human Resources?

Making sure enough staff is available for the marketing plan, Work together with HRD to create a plan for other departments

The promoting of products by using market research and advertising.

What is a societal market?

A market that considers the costumers and the effcts on society.

What is the relation between the marketing department and operations?

Development of new products and services, Sells forecast to plan the capacity required for operations.

Two of the short-term profit targets are:

Increasing the average number of items purchased by costumer every visit., Maximizing sales at the highest price posible.

What is the main relation between the marketing department and finance?

Use forecast sells to help conform cash inflow predictions and budgets, Ensuring enough capital available to pay marketing budget

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Questions 15

Answers

1
What are the three related concepts to marketing:
Markets, Human desires and necessities, costumer empowerment
Markets, Human needs and wants, Value and satisfaction
Human rights, price rise, Markets,
Human requirements, Value and achievement, advertisment
2
In the strategy “Market Orientation”, the company sells what they think will be beneficial for the costumers
False
True
3
Amazon is an example of a product orientied marketing
False
True
4
One of this companies is not product oriented company
Pharmaceutical
BMW
iPhone
Crash helmet company
5
The asset-led marketing is focused on:
Management of the assets on a company
Focusing on the firm`s strengths
Marketing
Fulfilling all the approaches possible
6
What is the relation between the marketing department and Human Resources?
Making sure enough staff is available for the marketing plan
Interviewing the staff and creating contracts
Regulating salaries and training staff
Work together with HRD to create a plan for other departments
7
What is the central marketing objective?
Designing logos and controlling a company’s image
Promoting products
Making a brand famous
Increasing sales and profits
8
What is marketing?
The field of interests for students in order for them to be recognized.
The meetings inside a small business, in which bosses sell their products.
The promoting of products by using market research and advertising.
The study of relationships with other countries and their politics.
9
What is a societal market?
The study of the media and the way to sell products for the society.
When the society critizes the products oferred by a small business.
People on town getting together to sell their goods.
A market that considers the costumers and the effcts on society.
10
_______ is not a Marketing objective
Employees decrease
Decrease Market Share
Increase Customer Satisfaction
Increase in Total Sales
11
What is the relation between the marketing department and operations?
Development of new products and services
Manufacturing new materials for the usage of the staff
Sells forecast to plan the capacity required for operations.
Designing of a new image for the company.
12
Two of the short-term profit targets are:
Increasing the average number of items purchased by costumer every visit.
Selling the company as soon as possible
Minimizing sales at the lowest price possible
Maximizing sales at the highest price posible.
13
Is managing tasks that link the business to the customer by identifying their needs a part of marketing?
False
True
14
What is the main relation between the marketing department and finance?
Use forecast sells to help conform cash inflow predictions and budgets
Ensuring enough capital available to pay marketing budget
Proving all the money of the company for advertisement purposes
Promoting the activities done by the people of the finance department
15
The trend is towards:
Product orientation
All of them equally
Asset-led orientation
Marketing orientation

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