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SEM Chapter 2
SEM Chapter 2
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StudBud Administration
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A #marketing quiz to prove you know #chapter2
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
Emotional purchases are when you spend money with little thought due to emotional high/lows
true
no
false
treu
2
____ divides markets into physical locations
Market share
Psychographics
Behavioral-based segmentation
Geographic segmentation
3
Rational Purchases
when individuals recognize needs/wants
is a group of producers
are bases on consumer loyalty
is a group of consumers
4
Who is a specific group of consumers a business wants to meet
market segment
market share
target market
mass marketing
5
the value of the next best alt when making a choice.
emotional purchases
economic market
opportunity cost
rational purchases
6
_______ focus on characteristics that cannot be measured physically, such as values or interest
behavioral-based segmentation
Psychographics
demographic segmentation
geographic segmentation
7
Marketing strategies
the marketplace results in more options for consumers
all of the above
satisfy experiences are less likely to take their business
monitor the competition and consumer trends and improvements
8
An example of a specific market segment is
females between ages 14 and 18
the entire population of a country where the business is
all women worldwide
none of the above
9
Values bases culture
follow FAST
passion results in energy
value of long term positive relationships
communication values through high performance and service
10
The first step in marketing a product is to determine who specifically "___" is for the product
the customer
all of the above
the salesman
the dog
11
A ___ on these concepts gives sale associates a target
all of the above
focus
action
tenacity
12
Disadvantages involve the risk of using one marketing mix
treu
true
false
no
13
Customer service gap is
anyone working in the customer service being proud
difference of customer expectations and the service received
passion results in energy
employees hired
14
Patronage purchases
are needs
producer
are based on consumer loyalty
are wants
15
When you and your friends decide to go to the concert instead of the game. What is that?
economic value
lost purchase
opportunity cost
rational purchase
16
The minimum sales required to cover all of the expenses of organizing/promotion/running the eve
opportunity cost
marketing concept
breakeven point
productivity
17
Research is conducted to determine who is spending ____ and how much on different products.
time
the night
money
the day
18
What includes all of the consumers who will purchase a product or service?
economic market
emotional purchases
market share
market segment
19
Buying a $30 t-shirt of your favorite team that wins the championship is an example of..
unsought purchase
patronage purchase
rational purchase
emotional purchase
20
Behavioral-based segmentation
cannot be measured such as values or interest
all of the above
focuses on a customers attitude towards prods/services
is the % of total sales
21
capability to produce products/services more efficiently/economically than the competition
rational purchases
comparative advantage
emotional purchases
patronage purchases
22
A business that keeps the focus on satisfying customer needs is
opportunity cost
productivity
marketing concept
breakeven point
23
All of the following are examples of "customer service gaps" except
informing a customer that a question is outside of your dep
placing a customer on hold
chatting on the phone while customers are waiting
following up with a customer
24
The value people believe they receive from a product/service
benefits derived
emotional purchases
patronage purchases
comparative advanatge
25
What are demographics?
refer to the frequency of use of a product
categorize market segment by age,gender,race,income and edu.
different parts of the country where market segments live
interests, values and emotional purchases
26
What is a market segment?
a percentage of total sales of a product
consumers in a large market that share characteristics
an attempt to appeal larger groups
differences between expectations
27
The bottom line for maintaining successful marketing relationships is
profit
product quality
increased market share
customer satisfaction
28
Mass marketing is
an attempt to appeal a large group of consumers.
info that can be measured such as age and gender.
divides markets into physical locations.
focuses on attitudes toward products/services.
29
Explaining to customers that their problem is outside of your department is
providing top value
going beyond expectations
keeping promises
not a part of a value-based culture
30
What has made impressive strides in the US as well as in many other developing countries?
breakeven point
marketing concept
opportunity cost
Productivity
