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ICEV Marketing & Pricing Concepts Flashcards | StudBud
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ICEV Marketing & Pricing Concepts
ICEV Marketing & Pricing Concepts
20 terms
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StudBud Administration
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141 plays
#ICEV #Marketing
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Which of the following is NOT a benefit of marketing?
Higher prices
New and improved products
Lower Prices
Added customer value
2
Which of the following is not one of the four elements in the "Marketing Mix'
Plan
Price
Product
Promotion
3
____ is an example of primary data
The internet
A survey
A federal government agency
A company record
4
What does the acronym SWOT mean?
Strengths, Weaknesses, Opportunities, Threats
Selling, Web presence, Overcoming objections< telemarketing
Segmentation. Workflow< Orientation, Targeting
Services, Warranty, Options, Technology
5
Qualitative research involves a small number of people. Usually less than ___
8
100
22
12
6
A focus group consists of no more than ____ people
22
100
12
8
7
____ emphasizes how goods or services will satisfy consumers wants and needs
SWOT Analysis
Promotion
Planning
Marketing
8
company's __ are evaluated internally as opposed to a company's _ are based on external factors
Workflow; Orientation
Services; Options
Abilities; Challenges
Strengths; Opportunities
9
Also known as opinion research, _ determines how people "feel" about products< companies. ideas
Media research
Attitude research
Product research
Qualitative research
10
Which of the following is not a marketing research area of interest?
Qualitative Research
Product research
Attitude research
Media research
11
An office supply store trading supplies to a newspaper company for advertising is an example of
Percentage pricing
Prestige pricing
Competition pricing
Non money terns for pricing
12
Bait&Switch advertising, a form a fraud in which a customers are enticed with a low price is?
Legal in most states
illegal in most states
Used to boost excitement about a product
An ethical form of advertising
13
A car dealership setting a high price in order to create a feeling of high quality is which?
Prestige pricing
Competition pricing
Non-monetary terms for pricing
Percentage pricing
14
____ is setting an artificially high price in order to create a feeling of status
Promotional Pricing
Prestige Pricing
Cost-Oriented Pricing
Demand-Oriented Pricing
15
The letters in SWOT analysis stand for?
Service, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Threats
Strengths, Wealth, Opponents, Transportation
Services, Wealth, Opportunities. Threats
16
Marketing outlet that obtain goods in large quantities from the manufacturer and resell them is?
Department store
Retailer
Wholesaler
Discount store
17
An example of goods is ?
Clothing
Housekeeping
Haircut
Animal care
18
____ is the level of satisfaction associated with a particular good or service
Pricing
Perception
Value
Quality
19
Which of the following is NOT a goal of Pricing?
To 'beat" the competition
To earn a profit
To determine the need for updates
To gain market share
20
What is the first step in determining price?
Establishing price objectives
Study competition
Set a price point
Determine costs
