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BOB - Final session - DB3-2 Flashcards | StudBud

Explore/BOB - Final session - DB3-2

BOB - Final session - DB3-2

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Questions 6

Answers

1
NPS ia a tool that can be used for...
Optimizing the conversion rate by testing versions of an offer real time
Measuring and improving website technical performance in ecommerce
Measuring the customer satisfaction in ecommerce.
2
What would be the ideal relationship between CAC and LTV in ecommerce
You want to obtain an average CAC that islower than LTV
There’s no directrelationship between those two concepts in ecommerce
You need to reach CAC=LTVto make money
3
When should an ecommerce store include third party customer reviews on it’s website?
When all operations are stable
Before Christmas or BF, to maximize effect in conversion rates.
As soon as possible, right after launch. Reviews are vital.
4
What is a dark store in ecommerce?
A false (and private, secret) store that is used to test new technologies
A private store used for picking procedures in ecommerce fulfillment.
A retail store that is no longer profitable and will soon go dark
5
You are a DNVB startup. What would be a good choice for your ecommerce platform?
Hybris Commerce
Salesforce
Shopify
Magento Commerce
6
How would you define PrestaShop?
A marketing automation software specific forecommerce
An omnichannel commerce platform licensedspecifically for SME's
An open source ecommerce platform