Marketing Chapters 1-10

Coalition of nations that makes rules governing international trade

To sell his ad campaign Mike used ___, a combination fo verbal copy and slide show.

Your actions in dealing with a customer complaint should conform with your company's ___.

Japan has a(n) ___ economy with a democratic form of government

Businesses stress quality of products, services, and financing in nonprice competition

Decision reached by a group after discussion

An active process with attention focused on the speaker

Time utility involves having a product available at a certain time of year or day.

The U.S. is a  ___ economy

Renting a video game for the weekend is an example of disposable income spending

A market includes people who share similar needs and wants, and can buy a company's products.

An employee's productivity will likely decrease if he/she feels appreciated

A time frame will help determine if a marketing plan objective has been reached

Andrew defends his ideas confidently and authoritatively.  He could be described as ___.

Which government agency monitors pollution from diesel engines?

Internet technology allows you to take courses and study through ___.

Having more snow shovels in mountain versus desert areas is an example of psychographics

Sales and rebates are examples of what strategy?

When handling conflict, what interpersonal skill is useful in dealing with customers?

Information regarding ethnic backgrounds and household income facitlates market segmentation

You comes up with new ways to present products and find solutions.  What trait do you possess?

In vertical organizations, team members feel empowered as they contribute & take responsibility

Cracked Pot Pottery decides to sell its mugs in a coffee house. What utility was this?

Jonas bought an iPhone for $599. The sales tax was 8.5%.  The total for the phone was $659.94.

A marketing plan is a formal written document which directs activities for a specific time

Businesses in the private sector produce the same product or group of products

Listening is an active physical process

The price of a gallon of gas increases when oil ___ occur

The Music Stand Co wants to send catalogs to music teachers, dancers, etc What data would help?

The percentage of business a company does in a given area is called ___.

What is the entry point of a website?

Employees who are properly oriented when they begin a job feel valued and welcome

Restrict imports in order to protect domestic industries

In a market economy, individual consumers decide what will best satisfy their wants and needs

Limits either the quantity or the monetary value of an imported product

Total ban on specific goods coming into and leaving a country

Understanding of a person's situation or frame of mind

Honest behavior includes telling the truth, maintaining confidentiality, & not spreading rumors

You're showing your boss how sales increased over 6 months.  What type of graph will you use?

Taking action and doing a task without being asked

___ and ethics have become part of business and marketing plans

A period separates decimal numbers from whole numbers.

Disposable income is an employee's pay before taxes

Which US ethnic population is declining, relative to other ethnic populations?

Use of a trademark, patent, special formula, company name for a fee

GATT was an international agreement to open trade markets and promote global free trade

The U.S. is a ___ economy

Scarcity of resources forces nations to make economic choices

The exchange of goods and services among nations

What is the focus of a company that is horizontally organized?

Michelle used a ___ program to develop a budget for her department.

Working with parties to find resolution to a conflict

What is an acronym for hypertext markup language

___ involves encouraging team members to contribute and take responsibility for the mgt process

Establishment of a business in a foreign country

You bought two shirts: $14.99 and $27.99. Tax is 9.2%.  What is the amount of tax you will pay?

Effort made by a group working toward the common good

The best way to persuade someone is to determine his needs and discuss how you can meet them

Demographics includes a person's race, age, income level, and marital status

Labor is a factor of production including skilled, unskilled workers & factories they work in

Calendars for 2,235 customers cost @2.12 each.  Minimum order is 2,500.  How much was the bill?

A nation experiences a trade surplus when it imports more than it exports

What occurs when the potential for earning increases?

G's Dairy wants to intorduce a new low-fat ice-cream by using a __marketing strategy

B-Day Bears has received an order for 1,000 units from U-Gifts.  This is an example of _ Market

What federal agency regulates chemicals that are stored at a plant, causing illnesses?

In economic terms, land, labor, and capital refer to

Agreement comprised of US, Canada, and Mexico

What do employees do when preparing for many different tasks on the job?

What is the purpose of a licensing agreement?

The number-one rule when speaking to clients or customers is to be assertive

Discretionary income is an employee's pay after taxes and bills are paid

Purchasing goods from a foreign country

In a command economy, who decides how products are produced?

A 33% discount on a $499 television means it will cost $266.32

The major trade benefit of contract manufacturing is

Three branches of US govt. are executive, ___, and judicial

You earn 12% commission. Your sales were $10,592.  What is your commission?

Regular exercise, balanced diet, enough sleep

Globalization is mass ___ on a global scale

Basic values and moral principles that guide behavior

What program enables users to edit and manipulate both text and graphics?

The US govt. serves as a regulator, protecting consumers, workers, investors, & the environment

Green marketing involves promoting agricultural products.

Pressing the CE key on a calculator will remove the last entry

Most small businesses use the accounting software called Oracle.

A person's perception of his or her worth or value as a person

The cheese & crockpots for Hill's famous Nacho Co are examples of the ___factor of productions

Select the trade alliance that establishes guidelines for international trade

The structure used for organizing and running formal group metings is called ___ procedure

During a(n) ___ there is a period of renewed economic growth

Which economic utility increased when fast-food restaurants began accepting credit cards

Able to defend one's beliefs, rights, and ideas

Selling sport's equipment via catalogs to ABA members & athletes is an example of place utility

Discretionary income might be used to buy which items?

An abbreviation for wireless fidelity is Wi-Fi

Building your vocabulary can improve your ___ skill

Businesses can use database technology to provide products to a specified target market

Besides long-term goals and giving feedback, what else can a manager do to motivate employees?

The state of the ___ shapes both business costs and consumer spending

What is the correct way to write out the number 756,492?

What is the purpose of the activities in a traditional economy?

Which of the following utilities involves making products?

In 1912 the ___ was established to promote self-regulation among businesses

Difference in value between exports and imports

When team members meet together to give feedback to each other, what are they demonstrating?