IBM Social Media

Every blog post, image, video, or comment you share is a chance for someone to react.

Web-based journal where writers can editorialize and interact with other Internet users

Hybrid of a social networking site and a micro-blogging site

Social media is only use for large businesses.

Software that creates an interface enabling users to add or edit the content of websites

Audio or video files that can be downloaded from the Internet with a subscription

Social media marketing results in lower conversion rates than other forms of marketing.

Post pictures, status updates, send messages, like pages and posts

Differs from traditional marketing because it provides real time data

Brands who engage on social media channels enjoy higher loyalty from their customers.