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Basic Marketing Concepts Quiz Flashcards | StudBud
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Basic Marketing Concepts Quiz
Basic Marketing Concepts Quiz
8 terms
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StudBud Administration
A basic concepts of Marketing quiz for business students
Flashcards
8 cards
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Practice quiz
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Questions
8
Answers
1
What are the 4 P's?
Process, Promotion, Pricing, and Place
Physical environment, Promotion, Pricing, and Place
Product, Pricing, Promotion, and Place
Product, Pricing, People, and Place
2
What are the stages of the Product Life Cycle?
Introduction, Development, Maturity, and Decline
Introduction, Bloom, Full Bloom, Decline
Introduction, Growth, Maturity, and Decline
Development, Growth, Maturity, and Decline
3
Which phase is a downward turn in sales leading to the demise of the product?
Maturity
Growth
Decline
Introduction
4
______ orientation is when you focus on making products that are easy to produce & sell.
Profit
Marketing
Production
Sales
5
All are marketing activities except:
selling
researching
communicating
storing
6
"just do it" "I'm loving' it" and "have it your way" are examples of?
sayings
logos
slogans
trademarks
7
A ________ are people with both a desire and the ability to buy a specific offering
Speciality Market
Brand loyal Customer
Target Market
Market Place
8
Which is a form of a service?
Apple Music
Air Pods
Apple Watch
iPhone
