ADA- Review for TEST 2

What are some advantages of working with an in-house agency?

Ethical behavior does not include honesty, integrity, and fair play.

An advertising department in a company whose main business is not advertising.

How can the Federal Communications Commission affect a station that airs obscenities?

Individual companies that perform specialized services for advertisers and ad agencies.

How does media consolidation impact advertising?

What is the main difference between traditional advertising and the internet

How did the Industrial Revolution affect advertising?

The U.S. Postal service regulates direct mail advertising.

What are the six types of services a full-service agency provides?

Early advertisements were text only and they contained no illustratrions.

Is the internet  becoming a tool for advertising?

Why are media services one of the most important services offered?

The use of superlatives in advertising. Making something look better than it might actually be.

The development of towns and cities were important to advertising because...

What are some relatively new ways to advertise?

An agency that specializes in developing creative concepts,text, and provides artistic services

All marketing activities, such as advertising, sales promotions, event sponsorships, and PR.

Distinct group of productive or profit-making businesses.

One criteria that defines an advertisement is...

What does a business expect to get when it hires and advertising agency?

Professionals who provide creative services that plan,prepare,and place advertisements.

Specializes in helping clients prepare advertising for new interactive media.

Specializes in buying media time.